This paper contains the attempt to evaluate the activity development efficiency of small wineries in the Republic of Serbia as insufficiently used development potential of one industry branch. Small wineries represent an activity which is currently being developed and it is expected that it will, as it is the case in developed countries, contribute to the total economic development and employment, development of brand as recognizable brand of wine from this region and start further recognizable development of this branch as family business in the country and abroad. The analysis was performed using the non-parametric linear programming model DEA (Data Envelopment Analysis). The aim of this paper is that, using the analysis of financial statements and the effectiveness of representative wineries belonging to the category of small enterprises, a rational strategic decision-making is provided.
In terms of global competition, which is characterized by constant improvement of existing and the emergence of new tourist destination, tourism is nowdays one of the initiators in development of the national economy. It is important to point out that the relation of tourists toward travelling changed with greater differentiation and the emergence of new market niches. The reason for this relationship lies in the fact that tourists, due to the greater application of information and communication technologies (ICT), have become very well informed about the tourist destinations they visit, their cultural and other facilities, as well as hotels and the services they offer. In order to meet the demands of their customers, hotel companies have to follow market trends and implemet new management concepts into their business practices. Hotel companies today take into account not only their customers, but also the society in which they operate. The issue of sustainable development has brcome the sphere of interest for hotel companies, and they are paying a lot of attention to the following areas: environmental protection, waste management, application of clean technologies and the alike. The ICT applications have a significant role in hotel industries operations since they accelerate communication with customers and also reduce operating costs through the use of different software solutions for accommodation bookings. Nowdays, customers demand quick information and the use of the internet in hotels allows this service.
Wine production is directly related to the environmentally responsible production. In recent years, due to demands for an environmentally responsible wine production in the Republic of Serbia, wine producers have become aware of the environmental responsibilities and are taking measures to prevent environmental problems. The objective of this research was to investigate attitudes of winery owners/managers on business performance of the wineries concerning the environmental behavior and its disclosure. The research has been conducted in the period from July to the end of October 2021 on a sample of 330 small wineries in the Republic of Serbia. The data were processed in the Smart PLS software v.3.2.7. The findings show a positive connection between of both service and financial performance with an ethical environmental behavior and environmental disclosure. However, no positive connection between innovative performance and ethical environmental behavior or ethical environmental disclosure has been determined. The positive attitudes of managers on the environment influence the business performance of wineries and indirectly on environmental behavior and disclosure. The current study should contribute to the relevant literature, as it investigates not only firm behavior in the wine sector, but also the impact of firm performance on the environment.
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