“…Activation has a central role in contemporary social work policy and practice within the con‐text of the active European welfare state. A narrow focus on employability, however, means that members of disadvantaged target groups often do not receive the support they need (Naessens & Raeymaeckers, 2020; Ohls, 2020; Raeymaeckers, 2016; Raeymaeckers & Dierckx, 2013). In accordance with prior studies that have emphasised the importance of a broad approach to activation (Raeymaeckers, 2016; Raeymaeckers & Dierckx, 2013) and the crucial role of both specialist and generalist social work practices in assisting clients with multiple needs (Blom, 2004; Raeymaeckers, 2016), our PAR project proposed that generalist social work is an essential, yet an often lacking component of activation practices.…”