2010
DOI: 10.1037/a0018172
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Diluting the burden of load: Perceptual load effects are simply dilution effects.

Abstract: The substantial distractor interference obtained for small displays when the target appears alone is reduced in large displays when the target is embedded among neutral letters. This finding has been interpreted as reflecting low-load and high-load processing, respectively, thereby supporting the theory of perceptual load (Lavie & Tsal, 1994). However, a possible alternative interpretation of this effect is that the distractor is similarly processed in both displays, yet its interference in the large ones is d… Show more

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Cited by 124 publications
(288 citation statements)
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References 38 publications
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“…The lack of a Load × Congruency interaction, however, is inconsistent with perceptual-load theory, which predicts greater distractor interference under low-load than under high-load conditions (Lavie, 1995). This is not the first reported difficulty in replicating the expected perceptual-load results (see, e.g., Eltiti, Wallace, & Fox, 2005;Miller, 1991;Tsal & Benoni, 2010;Wilson, Muroi, & MacLeod, 2011). Most important for the present study is that the load manipulation produced a substantial increase in overall RTs, indicating that task difficulty was indeed increased in the high-load condition.…”
Section: Resultscontrasting
confidence: 51%
See 1 more Smart Citation
“…The lack of a Load × Congruency interaction, however, is inconsistent with perceptual-load theory, which predicts greater distractor interference under low-load than under high-load conditions (Lavie, 1995). This is not the first reported difficulty in replicating the expected perceptual-load results (see, e.g., Eltiti, Wallace, & Fox, 2005;Miller, 1991;Tsal & Benoni, 2010;Wilson, Muroi, & MacLeod, 2011). Most important for the present study is that the load manipulation produced a substantial increase in overall RTs, indicating that task difficulty was indeed increased in the high-load condition.…”
Section: Resultscontrasting
confidence: 51%
“…The additional neutral letters in the high-load condition are thought to produce perceptual constraints on target processing. Tsal and Benoni (2010) argued that it is impossible to completely dissociate perceptual resource limitations from sensory or memory constraints. Hence, the manipulation in the present experiment might place an additional burden on the sensory and memory demands.…”
Section: Methodsmentioning
confidence: 99%
“…As a result, nontask visual stimuli can influence performance on the primary task in a low-load search, but will not in a high-load search situation. Recently, the load theory interpretation of these claims and the processes underlying such effects have been challenged (e.g., in dilution accounts; e.g., Tsal & Benoni, 2010;Wilson, Muroi, & MacLeod, 2011). However, the general pattern of results that load theory attempts to describe has been regularly replicated, and the theory itself is well-supported by both behavioral and neuroimaging studies involving visual stimuli (see Lavie, 2005Lavie, , 2010, for reviews).…”
Section: Crossmodal Perceptual Load Effects (Or Lack Thereof)mentioning
confidence: 91%
“…However, Tsal and Benoni's (2010) conclusions were criticized in a response by Lavie and Torralbo (2010). who maintained that the dilution argument is built on a misunderstanding of the load hypothesis-namely, the involuntary nature of attention spillover.…”
Section: Dilutionmentioning
confidence: 99%