Dimensi Kualitas Layanan Pada Online Travel Agencies Di Indonesia

Sudyasjayanti, Christina; Setiobudi, Auditia

doi:10.30813/ncci.v0i0.1228

Cited by 2 publications

(3 citation statements)

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“…In Fact, most of those activities are ultimately done by millennials (Ericsson, 2016). The behavior of this generation attracts some researchers to examine the reasons for the antecedent action, which concludes that they tend to spend their time having fun and are keen on visiting the instagrammable places (Sudyasjayanti & Setiobudi, 2018) The behavior of the millennial generation has become popular to analyze in management, marketing, and scholarly business research. Because the Millennial generation enjoyed utilizing the technology at an earlier age and became more proficient than people who learned later in their life (Kaifi et al, 2012) so it attracts the researchers to examine how they adopt and interact with technology which is associated with their behavior (Oliveira et al, 2017).…”

Section: Introductionmentioning

confidence: 99%

Millennials Intention To Purchase Online Travel Agent Products: Moderation Analysis

Darmoyo

Sustaningrum

2022

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As technology develops, service users who utilize technology have increased along with the emergence of mobile phone application-based services such as social media, online games, and entertainment. However, technological developments are different from growth in the service sector. The RI service sector's productivity is relatively lower than other countries in ASEAN, where Indonesia is still struggling in the traditional service sector such as construction and trade. Digital marketing is one of the disruptive changes that significantly affect the image of a product. So the need for research on how effective strategies for the service sector are specifically for millennials. The purpose of this study was to determine the effect of social media and eWOM on millennial intentions to purchase online travel agent products and to analyze whether firm reputation moderates the influence of social media and eWOM on millennial intentions to purchase online travel agent products. Data collection was carried out using Google form on 270 millennials in Jabodetabek. Hierarchical regression analysis shows that social media and eWOM influence millennial intentions to purchase online travel agent products. Beside, firm reputation only moderates the influence of social media and eWOM on millennial intentions to purchase online travel agent products.

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Section: Introductionmentioning

confidence: 99%

Millennials Intention To Purchase Online Travel Agent Products: Moderation Analysis

Darmoyo

Sustaningrum

2022

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“…E-commerce has affected the position of traditional travel agencies and created a new platform called Online Travel Agent (OTA). According to Sudyasjayanti & Setiobudi (2018), the activity of OTA as a branch of e-commerce has started to become popular these days. With the fast development of ecommerce, communication, and information exchange via cyberspace are also growing rapidly over time, creating a fast pace in business practices for companies in order to survive the competition.…”

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confidence: 99%

“…With a vast amount of internet users and their interest in tourism, the Online Travel Agent (OTA) has been available to ease the consumers. According to Sudyasjayanti & Setiobudi (2018), the advancement of technologies encourages the development of tourism. They claimed that tourist's perceptions toward its objects heavily influence the tourism industry.…”

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confidence: 99%

Antecedents of Online Information Adoption Behavior: An Empirical Study in Tourism Using Online Travel Agent Services

Rafi¹,

Roostika²

2020

Proceedings of the 17 Th International Symposium on Management (INSYMA 2020)

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In the past few years, technology has generated a new business paradigm shift (Buhalis & Law 2008). E-commerce has affected the position of traditional travel agencies and created a new platform called Online Travel Agent (OTA). According to Sudyasjayanti & Setiobudi (2018), the activity of OTA as a branch of e-commerce has started to become popular these days. With the fast development of ecommerce, communication, and information exchange via cyberspace are also growing rapidly over time, creating a fast pace in business practices for companies in order to survive the competition. Amaro & Duarte (2013) argued that these technology developments also changed tourists' behavior into a more digitalized way. With the ease of access, potential consumers will be able to search, view, and create a purchase for the travel goods and services quickly (Law et al. 2001).E-commerce, as part of the digitalization, is defined as the process of exchanging products and services through the internet (Bairagi 2011). One of the most developing and eminent businesses in the world of e-commerce is tourism and travel services. Tourism itself is reputed as the world's most enor-mous industry. It is so huge and able to create revenue support in a significant amount for a country (Farkhondehzadeh et al. 2013). As revenue is significant, competition is also high. Places are competing not only among countries but also with their neighboring and other regions (Roostika 2019).With a massive amount of information flows on the internet, the credibility of that e-WOM information is also essential as the trends of business digitalization have risen significantly. The credentials and credibility of information regarding touristic products are seen as highly critical and vital, as most consumers rely on the information on the internet before their purchasing intentions.Moreover, the consumer's trust issues are also taken into account. The risks and uncertainties became the most significant problems. Meanwhile, many people tend to exchange information and read reviews of a particular product on the internet (Bataineh 2015). With such a condition, the extent of argument quality and information usefulness became necessary for the readers.Given all of the importance that has been explained above, this research focused on the e-WOM source credibility, consumer's perceived risk, argument quality, information usefulness, and consum-

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Dimensi Kualitas Layanan Pada Online Travel Agencies Di Indonesia

Cited by 2 publications

References 1 publication

Millennials Intention To Purchase Online Travel Agent Products: Moderation Analysis

Millennials Intention To Purchase Online Travel Agent Products: Moderation Analysis

Antecedents of Online Information Adoption Behavior: An Empirical Study in Tourism Using Online Travel Agent Services

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