Indonesia has consistently failed to achieve its meat self-sufficiency target in 2000, 2005, 2010, and 2014. Precisely during this period, the volume and value of feeder cattle and meat imports increased. One of the causes of failure to achieve the self-sufficiency target is still not achieving economic efficiency. The central and local governments have made efforts to implement the national cattle development roadmap. However, smallholder farmers, who account for 95% of the total farmers in Indonesia, are still subsistence. On the other hand, the beef cattle business cost is very high compared to the average daily gain achieved. The study’s objectives are: 1) to characterize the type of Madura beef cattle in terms of feed patterns, 2) to analyze the portion of feed budget, 3) to analyze the factors influencing the variation of food intake. The analytical method uses: 1) descriptive analysis, 2) explorative analysis and 3. regression analysis. The research results show five types of Madura Beef cattle: Sonok, Taccek, Breeder, Fattening, and cow. Body size and supplementation have a significant effect on the food intake.