Diplomasi Digital Menteri Luar Negeri RI pada Konferensi Tingkat Tinggi Group-20 tahun 2021

Abstract

Utilization of technology by state actors to convey political messages should be able to reach various parties to be involved in digital diplomacy carried out on social media. However, the digital diplomacy of the Indonesian Minister of Foreign Affairs Retno Marsudi through her Twitter account @Menlu_RI has not been able to establish twoway communication and does not involve domestic parties. This study uses a qualitative approach using a social media analysis tool in the form of Foller.meThe results showed that the delivery of messages on digital diplomacy on the @Menlu_RI Twitter account was not optimal because it did not involve domestic parties and the lack of use of hashtags so that there was no two-way (dialogical) communication. The suggestion for this research is that the digital diplomacy of the @Menlu_RI Twitter account should maximize the use of hashtags, build two-dialogic communication, and involve domestic parties, especially ministries or officials related to issues or political messages to be conveyed.