Direct and Indirect Associations of Personality With Audiovisual Technology Acceptance Through General Self-Efficacy

Abstract

Increasing consensus among information systems researchers suggests that personality accounts for the effective use of several technologies, yet less is known about the process through which personality affects user perceptions of technology acceptance. This study, therefore, examined whether personality is associated with student perceptions of audiovisual technology acceptance, and whether general self-efficacy mediates this association. In total, 244 students completed an online survey including measures of personality, general self-efficacy, and perceptions of audiovisual technology acceptance. Canonical correlation uncovered significant associations between personality and student beliefs about technology use. Results further revealed that general self-efficacy fully mediated the effects of openness to experience and neuroticism on Perceived Ease of Use, whereas the association between agreeableness and Perceived Usefulness was partially mediated by self-efficacy beliefs. The fact that personality influences students’ perceptions of technology acceptance both directly and indirectly should not remain unnoticed, especially when designing intervention programs to enhance their academic performance.

Media Studies, Audiovisual Media Communications, and Generations: The Case of Budding Journalists in Radio Courses in Greece

“…The attitudes of budding journalists, derived from the research towards the specific audiovisual media communications (as educational communication tool) that were used in the interactive teaching (lecture from here on), are as follows. Based on (a) their answers to the open-ended question in Figures 1 and 4, we can safely say that they have a positive attitude to the usage of audiovisual media communications in a lecture and that they accept them, something which is also confirmed in research that has investigated the way various external factors (i.e., personality traits, self-efficacy, subjective norms, satisfaction) would lead learners to efficiently use technology in general, and audiovisual media technologies specifically, during academic courses through the TAM (see Manolika et al 2021;Matsiola et al 2019;Fazil and Ward 2016).…”

“…(González-Salamanca et al 2020;Nicolaou 2019a) as well as (ii) more opportunities, challenges, and social benefits that will lead to enhanced learning outcomes, interaction, and interplay with the audiovisual media communications (Nicolaou et al 2019;Quinn 2018;Quinn et al 2016), and/or learner-learner interaction or enjoyment (Nagy 2018; Turan and Cetintas 2020); in addition, (b) it will aid in exchanging experiences and gaining access to best teaching practices (Frolova et al 2019), providing educational effectiveness in technology-enhanced learning. Furthermore, their efficiency can be strengthened if principles of theoretical frameworks, such as the theory of constructive learning (or constructivism theory) of von von Glasersfeld (1985) or the andragogy theory of Knowles (1989), are applied both to the content and the method of their development (see Nicolaou 2018a), and/or investigated through the technology acceptance model (TAM) (see, for example, Manolika et al 2021;Matsiola et al 2019;Fazil and Ward 2016) originally proposed by Davis (1989).…”

The Challenge of an Interactive Audiovisual-Supported Lesson Plan: Information and Communications Technologies (ICTs) in Adult Education

“…More details on the adult educators' demographics (age groups/generational cohorts and gender) are provided in Table 2. In conclusion, according to the above research findings on the demographic distribution, it appears that most of the adult participants in the seminars belong to the generational cohorts of GenYer and GenZer (Table 2), among which most of the members usually tend to perceive and use technology more actively [15,35,37,46,131,138,242]. Based on relevant literature dealing with generations, members of these generational cohorts are characterized as digital natives with specific characteristics [15,138,243,244].…”

Understanding customer attitude toward advergames: an extended TAM approach

“…and Taheri, 2020). Indeed, computer self-efficacy plays an important role in an individual's decision to adopt innovative technologies (Thongsri et al, 2020;Manolika et al, 2022). Also, personality serves as a close predictor of user behavior and user reactions to technological advances (Kim and Lee, 2022).…”