Determining what and how much each environmental factor affects pregnancy is crucial to the sustainability and management of beef cow herds. The study evaluated through logistic regression the effect of environmental variables on the increase or reduction in the pregnancy rate of beef cows. The average pregnancy rate in the cows was 73 %, with an average age for the herd of 3.7 years. An increase in age of one year represented a 30 % increase in pregnancy, while a reduction of one year reduced the odds of pregnancy in the cows by 23 %. During the lactation period, an extra seven days' lactation reduced the odds of pregnancy by 12 %. For every seven days that weaning was brought forward, the cows' pregnancy odds increased by 14 %. An increase of 0.1 kg in average daily gain represented an increase of 17 % and 15 % in the odds of pregnancy during the first 60 days post-partum and 60 days to the end of the reproductive period. On the other hand, the loss of 0.1 kg in average daily gain resulted in a 14 % and 13 % reduction in the cows' pregnancy odds, respectively. Factors such as age, the precocity of calving in the calving season, the time the calf remains with the cow and better performance in cows between calving and the end of the mating are strategies that increase the chances of pregnancy in beef cows.