“…However, the requirement to manipulate trial valence (prime word valence) while holding associative strength between primes and targets constant was not met by many studies that implemented both semantic and evaluative priming (De Houwer, Hermans, Rothermund, & Wentura, 2002;Matthews, Pitcaithly, & Mann, 1995;Matthews & Southall, 1991;Rossell, Shapleske, & David, 2000;Spruyt, Hermans, De Houwer, & Eelen, 2004).^ Research by Rossell and Nobre (2004) is a good example to illustrate this issue. They used word pairs from different affect categories (neutral, happy, fearful, and sad) as primes and targets in a lexical decision task (e.g., prime MERRY, target HAPPY) and found priming for neutral and happy prime-targets pairs but not for fearful words (Rossell & Nobre, 2004).…”