“…Directly replicating previous studies of associativity (Aminoff, Schacter, & Bar, 2008; Bar & Aminoff, 2003), we found that neutral objects with strong associations significantly increased BOLD activity in mOFC, when compared to weakly associative objects (left: F (1,54) = 33.3; right: F (1,54) = 15.4; p ’s<0.001, corrected). Mirroring findings for a number of different kinds of affectively valenced stimuli (Brown, et al, 2011; Chib, Rangel, Shimojo, & O’Doherty, 2009; Lebreton, Jorge, Michel, Thirion, & Pessiglione, 2009; Nielen, et al, 2009; O’Doherty, Critchley, Deichmann, & Dolan, 2003a; Sass, et al, 2011), BOLD activity in mOFC also increased significantly for Positive objects compared with the neutrally valenced objects (i.e., Neutral-Strong and Neutral-Weak combined) and compared with the Negative objects (left: F (3,72) = 8.2, p <0.001, corrected; right: F (3,72) = 3.4, p <0.05, corrected; Fig. 2c).…”