2009
DOI: 10.1162/qjec.2009.124.4.1815
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Directed Altruism and Enforced Reciprocity in Social Networks*

Abstract: We conducted online field experiments in large real-world social networks in order to decompose prosocial giving into three components: (1) baseline altruism toward randomly selected strangers, (2) directed altruism that favors friends over random strangers, and (3) giving motivated by the prospect of future interaction. Directed altruism increases giving to friends by 52% relative to random strangers, whereas future interaction effects increase giving by an additional 24% when giving is socially efficient. Th… Show more

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Cited by 358 publications
(349 citation statements)
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“…12 The non-anonymous treatment was inspired by the experimental design of Leider et al (2009). Note that we randomized the order of the dictator games (DGA versus DGNA) as well as the order of the decisions (stranger versus friend pairing).…”
Section: Empirical Modelmentioning
confidence: 99%
“…12 The non-anonymous treatment was inspired by the experimental design of Leider et al (2009). Note that we randomized the order of the dictator games (DGA versus DGNA) as well as the order of the decisions (stranger versus friend pairing).…”
Section: Empirical Modelmentioning
confidence: 99%
“…For example, List et al (2004), Leider et al (2009), andDellaVigna et al (2011) try to measure the 'why' of sharing, and find that social pressure and incentive-based motives are important. Barr and Genicot (2008) and Attanasio et al (2009) try to understand the 'who' of sharing.…”
Section: Related Literaturementioning
confidence: 99%
“…As in Leider et al (2009), we attempt to distinguish among different motives for sharing. Although there are three critical differences between our experiment and theirs, we can replicate all of their relevant main results with our data (as we discuss in Section 5.2).…”
Section: Related Literaturementioning
confidence: 99%
“…Despite the relative simplicity of the protocol, we obtained an average of 42.2% bidirectional links. This procedure resulted in a very accurate mapping of social correspondences when compared to more sophisticated protocols used for analogous purposes [26,28,29].…”
Section: Methodsmentioning
confidence: 99%