2005
DOI: 10.1177/0887302x0502300303
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Discount Store Patronage: A Comparison between South Korea and the United States

Abstract: The purpose of this study was to examine the similarities and differences between customers in South Korea (SK) and in the United States (US) with respect to their characteristics and behaviors related to discount store patronage (i.e., shopping orientation, importance of store attributes, store evaluation, store satisfaction, store patronage intention). A total of 234 discount store customers participated in the study, 117 from SK and 117 from the US. Significant differences were found in importance of store … Show more

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Cited by 16 publications
(11 citation statements)
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“…Both Paulins and Geistfeld (2003) as well as Shim and Kotsiopulos (1992) supported the relationship between store image attributes and patronage behaviour. Kim and Chen Yu (2005) investigated the similarities and differences between South Korean and United States customers with respect to consumer behaviour related to discount store patronage. Results indicated significant differences in importance of store attributes, store evaluation and store satisfaction.…”
Section: Patronage Behaviourmentioning
confidence: 99%
“…Both Paulins and Geistfeld (2003) as well as Shim and Kotsiopulos (1992) supported the relationship between store image attributes and patronage behaviour. Kim and Chen Yu (2005) investigated the similarities and differences between South Korean and United States customers with respect to consumer behaviour related to discount store patronage. Results indicated significant differences in importance of store attributes, store evaluation and store satisfaction.…”
Section: Patronage Behaviourmentioning
confidence: 99%
“…The model exhibited acceptable fit (v 2 (406) 5 958.12, p 5 .00; CFI 5 .91; GFI 5 .83; RMSEA 5 .07; SRMR 5 .65) (Bollen & Long, 1993;Hair, Anderson, Tatham, & Black, 1998). Items that were not significant and those with loadings of less than 0.50 were excluded from further analysis (Kim & Chen-Yu, 2005). Cronbach's alpha for the remaining scale items ranged from .812 to .899 for all constructs (see Table 1).…”
Section: Hypotheses Testingmentioning
confidence: 99%
“…Mass merchandisers, on the other hand, typically reduce expenses for in-store decoration and promotions to drive down prices, using utilitarian lighting and building materials, and intense, even crowded, floor merchandising (Poloian and Rogers 2003). Although in recent years mass merchandisers have worked to provide a more attractive store environment, they still tend to have less in-store decoration, less interesting merchandise layout, and less exciting promotional exhibits than department stores (Kim and Chen-Yu 2005).…”
Section: Personal Value Hypothesesmentioning
confidence: 99%