Importance of apparel store image attributes: Perceptions of female consumers

Visser, Elizabeth; Preez, Ronel du; Noordwyk, Hester S Janse Van

doi:10.4102/sajip.v32i3.437

Cited by 34 publications

(32 citation statements)

References 33 publications

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“…This premise is true only if the store image expectations of customers are in line with their perceptions. Visser et al (2006) explained that the retailer must align the features of the store to attract customers, such that it could become the preferred retailer. Studies on image indicated the influence of stakeholder perceptions on the main features of the firm, and the firm could use this information in formulating management strategies (Markwick & Fill, 1995).…”

Section: Introductionmentioning

confidence: 99%

Store Image and Its Effect on Customer Perception of Retail Stores

Hosseini¹,

Jayashree²,

Malarvizhi³

2014

ASS

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This paper investigates the various aspects of store image, which affect the impression and preferences of shoppers. It argues that the levels of customer preferences determine the influence of the setting of the store on its image. Studying customer perceptions on store image further enhances the knowledge of marketers; marketers can use this knowledge in acquiring more loyal customers and meeting their requirements in terms of store image. This study identifies the factors that are deemed to be the most important by customers and provides marketers with awareness regarding the psychological elements of customers that influence their perception of store image. A survey was conducted on customers in shopping malls to identify the effects of the principal factors of store image on customer perception. This study used path analysis as the principal analytical tool for conducting causal evaluations and investigated the significant effects of store image attributes (i.e., store atmosphere, music, merchandise quality, service, price, and convenience) on customer perceptions. Results indicated that the perceptions of customers integrate all of the cues and messages they have received and experienced in the store, in addition to their own perceptions of the importance of store image dimensions.This study investigates the effect of the significant factors of store image on customer perception in the Malaysian context.

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Section: Introductionmentioning

confidence: 99%

Store Image and Its Effect on Customer Perception of Retail Stores

Hosseini¹,

Jayashree²,

Malarvizhi³

2014

ASS

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show abstract

“…They argue that it is mostly the family and not the individual who is the consumer of the retail offering. Visser et al (2006) studied the importance of apparel store image attributes as perceived by female consumers by means of eight focus groups. Results indicated that merchandise and clientele were perceived as the most important dimensions, followed by service; physical facilities were the least important.…”

Section: Related Studiesmentioning

confidence: 99%

Customer expectations of store attributes: A study of organized retail outlets in India

Ghosh

Tripathi²,

Kumar³

2010

J Retail Leisure Property

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The phenomenal growth of retail in India is refl ected in the rapid increase in number of supermarkets, departmental stores and hypermarkets in the country. However, this unprecented growth trend has been challenged by the shadow of the current economic slowdown, which has raised a fear of dip in consumption and slowdown of growth for Indian organized retailers. At a time when consumer spending is on decline, success will lie with those retailers that can drive customer loyalty by responding to the demands of the discerning consumer. This study is an attempt to address issues related to store attributes and their relevance in the store selection process. Eleven variables (store attributes) have been identifi ed in this article based on theory and judgment. Factor analysis has yielded three factors: Convenience & Merchandise Mix, Store Atmospherics and Services. The factors identifi ed and recommendations made in the article would be of use to retailers in designing their outlets with store attributes that would meet the expectations of shoppers and thus motivate them towards store patronage decisions.

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“…Kotler and Keller (2006) defined sales promotions as a diverse collection of incentives, designed to stimulate quicker purchases of particular products or services. Promotion has also been considered as one of the important attributes of store image (Visser, 2006). Consumers are more likely to purchase from a retailer that runs promotion son some of their merchandise (Vipu, 2010).…”

Section: Exploratory Factor Analysismentioning

confidence: 99%

Factors Influencing Consumer Purchase Decisions at Organized Retail Stores in Ludhiana

Sehgal¹,

Khanna²

2018

IJERMT

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Abstract-ndian Retail Market is going through a transition phase. With retail environment getting modernized and customers gradually shifting from the culture of shopping at small neighborhood kirana stores to large hypermarkets. With more and more fancy shopping option in hand in form of growing number of malls and supermarkets and with more number of international counterparts entering the sector, consumer is being spoilt for choice. The share of organized retail in total retail sector in India is growing at a remarkable rate. Many domestic as well as international players have already penetrated in this market. Competition is at its high pace. Great focus is on the consumer preference over the attributes of retail stores that are considered important. It is assumed that such factors play a significant role in converting footfalls into actual sales. The aim of the study is to identify the factors affecting consumer behavior and preference related to shopping at organized retail stores. In this paper, analysis of the consumer's preference of the specific attributes of selected 5 major retail brands of Ludhiana is done. Retail stores selected were Big Bazaar, Lifestyle, Westside, Vishal Mega Mart and Globus. Factor analysis has been used in identifying the main factors. The factors include sales assistance, store ambience, store attractiveness, store pricing policy, store promotion and store Convenience.

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Importance of apparel store image attributes: Perceptions of female consumers

Cited by 34 publications

References 33 publications

Store Image and Its Effect on Customer Perception of Retail Stores

Store Image and Its Effect on Customer Perception of Retail Stores

Customer expectations of store attributes: A study of organized retail outlets in India

Factors Influencing Consumer Purchase Decisions at Organized Retail Stores in Ludhiana

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