Discovering the Malaysian Consumers’ Intention towards Green Purchase

Abstract

The accelerated revolution of technology advancement and its application contributed towards changes in the environment and climate crisis. The healthy environment should be kept in the right mindset by the society in order to cater with the environmental issues. The climate changes, increased in air pollution, extreme whether condition and as well the higher number in the loss of animal and plant habitats are the signal of environmental degradation. Due to the increment of environmental awareness among Asian country, they had become the main target by international marketers to sells and promote on green products. Hence, the integration of Social Influence, Price, Environmental Attitude & Concern, and Environmental Knowledge were used in predicting the Green Purchase Intention among Malaysian consumer. A total of 384 set of questionnaires have been distributed to consumers in Northern Malaysia using convenience sampling technique. The findings indicate there was a significant relationship among the studied variables. The study suggests that it is vital for the marketers to install and encourage a green purchase behavior among consumer to salvage the environment.

Halal product awareness and trust from students perspectives: The role of gender

“…Promoting Halal awareness is vital in creating a culture of informed, responsible, and conscious consumption. Studies show that the availability of information, media exposure, labeling, packaging, attitudes, and social influence play a significant role in promoting Halal awareness among Muslim consumers in Indonesia and Malaysia (Awan et al, 2015;Fuad et al, 2023;Hendy Tannady & Meilisa Alvita, 2023;Ibrahim et al, 2023). The study's findings suggest that increasing consumer awareness of a product's halal status can effectively build consumer trust.…”

“…In Indonesia, factors such as the availability of halal information, media exposure, and halal programs contribute to the awareness of halal cosmetic products among millennial Muslim women (Hendy Tannady & Meilisa Alvita, 2023). In Malaysia, variables such as labeling and packaging of halal logos, exposure to regulatory authorities and enforcement, and consumer attitudes play a significant role in promoting halal food among Muslim consumers (Ibrahim et al, 2023). Similarly, in Perlis, Malaysia, advertising, knowledge, attitude, product characteristics, and social influence have a significant positive relationship with customer awareness of halal cosmetic products (Fuad et al, 2023).…”