2013
DOI: 10.1007/978-3-642-41545-6_14
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Discrediting Body. A Multimodal Strategy to Spoil the Other’s Image

Abstract: Abstract. In political persuasion the persuader, beside bearing logical arguments and triggering emotions, must present one's own image (one's ethos) of a credible and reliable person, by enhancing three dimensions of it: competence, benevolence and dominance. In a parallel way, s/he may cast discredit on the opponent by criticizing, accusing or insulting on the same three dimensions. The work provides a description and a typology of multimodal discrediting moves focusing on the discrediter's multimodal behavi… Show more

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Cited by 3 publications
(1 citation statement)
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“…The face is more than a "matrix of signs" that defines our identity (Leone 2021, 580). Multimodality takes into account the "multifunctional" aspect of emotional expressions (Scherer 1988, 80) and understands facial expressions as a semiotic mode for communicating emotions (Van Leeuwen 2005; D'Errico, Poggi, and Vincze 2013;Jewitt, Bezemer, and O'Halloran 2016). Following in the footsteps of Wierzbicka (1996Wierzbicka ( , 1999, Elliott and Jacobs (2013, 1) argue that facial expressions are "semiotic units (form-meaning pairings)" that can be analyzed in combination with other meaningful movements, such as hand gestures.…”
Section: Politicians' Facial Expressions As Semiotic Mode For Communi...mentioning
confidence: 99%
“…The face is more than a "matrix of signs" that defines our identity (Leone 2021, 580). Multimodality takes into account the "multifunctional" aspect of emotional expressions (Scherer 1988, 80) and understands facial expressions as a semiotic mode for communicating emotions (Van Leeuwen 2005; D'Errico, Poggi, and Vincze 2013;Jewitt, Bezemer, and O'Halloran 2016). Following in the footsteps of Wierzbicka (1996Wierzbicka ( , 1999, Elliott and Jacobs (2013, 1) argue that facial expressions are "semiotic units (form-meaning pairings)" that can be analyzed in combination with other meaningful movements, such as hand gestures.…”
Section: Politicians' Facial Expressions As Semiotic Mode For Communi...mentioning
confidence: 99%