Discursive metaphorical frames in newspaper texts on language change

Abstract

The concept of ‘metaphorical framing’ is currently witnessing renewed interest in metaphor research, but for discourse-oriented work it remains a problematic analytical tool given the variety of senses it has been employed with. The present paper considers an approach to metaphorical frames in discourse, by proposing the notion ofdiscursive metaphorical framesto capture the complex, systematic metaphorical representations prominent across discourse. The perspective follows the direction of recent integrated approaches to metaphor, frames and discourse (e.g.,Burgers et al., 2016;Cameron et al., 2009;Semino et al., 2016) and is proposed as particularly suited to studying public discourses, as ideologically laden, multi-textual and multi-voiced. The approach is illustrated through an analysis of metaphorical representations of language in Serbian and British newspapers. The analysis reveals the deeper social ideologies underlying the newspaper discussions on language in Serbia and Great Britain, including similarities as well as notable differences, pointing to the diverse ideological processes shaping contemporary media metadiscourses. The results are also discussed in relation to the adopted approach, to frames of presentation, (sub)domain representations and the dynamics of metaphor use in public discourse.

Conceptual Metaphor in Meditation Discourse: An Analysis of the Spiritual Perspective

“…Throughout the process, in order to determine the level of TD and SD generalisation that best adheres to metaphor use in the corpus, TD and SD codes were restructured several times so that the code labels would fit all and only the metaphorical expressions in each code (cf. Bogetić, 2019). This process of reconfiguration is necessary in most bottom-up analyses, and is facilitated by ATLAS.ti by means of commands that allow researchers to 'fuse' codes into higher-order (i.e.…”

Expressing the Evaluation of Socially Contested Issues through Metaphor: Higher Education Reform

“…Different scholars focus on a diverse number of functions that may be served by metaphors in media discourse. For example, Goatly points out that in the media metaphor mainly serves the functions of ideology, filling in the lexical gaps, expressing emotion, decoration or disguise (Goatly, 1997: 300); Chilton (2004), Boeynaems et al (2017), Bogetic (2019) function by implying positive and negative evaluations, serves an empathetic function by arousing feelings and performs an ideological function reflecting or constituting a world view (Charteris-Black, 2014: 201). Although the terms used by different scholars and the granularity of presenting metaphor functions differ, the common denominator in these views is the acknowledgement by scholars that metaphor proves to be of crucial importance in communication.…”

“…The second step was metaphor interpretation, i.e., inferring conceptual metaphors from linguistic metaphors. Admittedly, drawing these inferences is problematic for several reasons such as the difficulty in determining generalisation levels of a source domain (Deignan, 2017;Musolff, 2016;Bogetic, 2019) and the possibility of ascribing the same linguistic metaphor to multiple source domains (Ritchie, 2003;Reijnierse, 2021). Recently, there have been a number of attempts to validate the procedure of identifying source domains through the analysis of linguistic metaphors (Steen, 1999;Deignan, 2017;Coll-Florit and Climent, 2019;Ahrens and Jiang, 2020;Reinierse, 2021).…”

Rhetorical Devices as Multimodal Conceptual Blends in Brene Brown’s 99U Conference Talk (2013)

“…Recent studies in multimodal communication show that rhetorical devices (e.g., metaphors, analogies, quotes and narrative) often require a complex multi-frame analysis and a larger mental space network of mappings to derive the intended message and achieve their rhetorical effect (see Coulson & Oakley, 2016;Coulson & Pascual, 2006;Fonseca, Pascual, & Oakley, 2020;Grady et al, 1999;Nadeem, 2019;Oakley, 1998;Oakley & Pascual, 2017;Pascual, 2008Pascual, , 2009. Various studies have explored the rhetorical manipulation of visual metaphors and analogies in different communication genres; e.g., in commercial ads (Coulson, 2001;Feng & O'Halloran, 2013;Forceville, 2009Forceville, , 2016Joy et al, 2009;Ox, 2014;Phillips & McQuarrie, 2004;Sweetser, 2017), and political discourse (Bogetić, 2019;Barczewska, 2017;Bolognesi et al, 2018;Coulson & Oakley, 2005;El Refaie, 2003Krennmayr, 2011;Raymond & Gibbs, Jr., 2011). Multimodal blends involving visual information, material structure, gestures, and grammaticalized entities as in signed languages have also been studied in the literature (see Dudis, 2004;Hutchins, 2005;Liddell, 1995Liddell, , 2003Parrill & Sweetser, 2004;Sinha, 2005;Williams, 2004Williams, , 2008.…”