This paper is aimed at contributing to the sociolinguistic study of gender and sexuality by investigating collocation patterns in a corpus of Serbian gay teenagers’ online personal ads. Lexical collocations of words denoting masculinity and non-masculinity are found to index the dominant values among the ad writers, revealing strong associations of masculinity with positive characteristics, and effeminacy with a range of negative properties. It is argued that in such subtle but salient ways the ideological construct of hegemonic masculinity is perpetuated by these teenagers, while the cultural stigma associated with homosexuality is discursively shifted only to non-masculine gay men. A process here termed recursive marginalization is used to account for these patterns. The article also aims to make a methodological point by demonstrating that corpus-based collocation analysis offers a productive means for understanding ideology, as lexical co-occurrence may shed new light on complex webs of identities, discourses and social representations in a community.

Be like and the quotative system of Jamaican English: Linguistic trajectories of globalization and localization Ksenija BogetićEnglish Today / Volume 30 / Issue 03 /

Direct metaphor has been widely studied from the cognitive perspective, but its functions in the communicative dimension (Steen, 2011) remain less well understood. This study investigates direct metaphor as a tool of metaphorical framing (Ottati et al., 2014; Ritchie & Cameron, 2014) in discourse, by examining a corpus of British newspaper texts on the topic of language and language change. The analysis of direct metaphors is sufficient to point to major ideologies of language and communication in the observed media context, which echo broader anxieties over social change, social organization and control. Most notably, unlike the meanings stressed in existing studies, the vast majority of direct metaphors are here found to serve the specific role of relational argumentation. This function is achieved through a kind of ‘corrective framing’, which explicitly juxtaposes two conflicting representations through an ‘A is B and not C’ type of metaphor. The findings are discussed with respect to deliberateness, metaphorical framing and rhetorical goals in discourse. It is hypothesized that corrective framing is among the major functions of direct metaphor in public discourse, which can influence public opinion in ways different from other metaphorically created representations.

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The concept of ‘metaphorical framing’ is currently witnessing renewed interest in metaphor research, but for discourse-oriented work it remains a problematic analytical tool given the variety of senses it has been employed with. The present paper considers an approach to metaphorical frames in discourse, by proposing the notion ofdiscursive metaphorical framesto capture the complex, systematic metaphorical representations prominent across discourse. The perspective follows the direction of recent integrated approaches to metaphor, frames and discourse (e.g.,Burgers et al., 2016;Cameron et al., 2009;Semino et al., 2016) and is proposed as particularly suited to studying public discourses, as ideologically laden, multi-textual and multi-voiced. The approach is illustrated through an analysis of metaphorical representations of language in Serbian and British newspapers. The analysis reveals the deeper social ideologies underlying the newspaper discussions on language in Serbia and Great Britain, including similarities as well as notable differences, pointing to the diverse ideological processes shaping contemporary media metadiscourses. The results are also discussed in relation to the adopted approach, to frames of presentation, (sub)domain representations and the dynamics of metaphor use in public discourse.