2023
DOI: 10.5772/intechopen.105869
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Discussion of Purchasing Virtual Digital Nature and Tourism

Abstract: This chapter discusses the potential and prospects of consumers purchasing virtual digital nature and smart tourism. During the lockdown period, people experienced a trend toward increased subjective well-being as a result of their familiarity with the digital nature. In order to academically validate these experiences, this study examines how interaction with nature in the digital environment stimulates new consumer behavior in post-pandemic life. The study will apply structural equation modeling (SEM) to 300… Show more

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Cited by 2 publications
(2 citation statements)
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“…We followed the procedure of a recent study by (Oe and Yamaoka, 2023), which examined the direct effects using SEM; the direct effects of ICT management and top leadership on performance were analysed by mediating the idea of value co-creation. Figure 3 shows the SEM model of this study.…”
Section: Hypotheses Testingmentioning
confidence: 99%
“…We followed the procedure of a recent study by (Oe and Yamaoka, 2023), which examined the direct effects using SEM; the direct effects of ICT management and top leadership on performance were analysed by mediating the idea of value co-creation. Figure 3 shows the SEM model of this study.…”
Section: Hypotheses Testingmentioning
confidence: 99%
“…In this sense, agrotourism emerges as the driving force behind territorial development in several countries to diversify their economy and generate higher income in those localities dedicated to economic activities related to the agriculture and livestock (Chat, P., & Argelia, C., 2018;Rodríguez Alonso, 2019;Oe, H. y Yamaoka, Y., 2021;Pérez Anzardo, L. E., & Cardet Fernández, E., 2022) therefore, a correct management is required, based on the study and analysis of the factors that affect the agricultural sector.…”
Section: Introductionmentioning
confidence: 99%