We investigate preference stability and respondents' levels of choice consistency within discrete choice experiments. These are investigated via a discrete choice experiment featuring four information treatments and a retest survey completed 6 months after the first. Three information treatments concern a novel, stem cell, food technology with the fourth information treatment featuring a non-novel technology. We find stable welfare estimates over the three information treatments; the use of emotive keywords does not systematically change WTP to avoid the stem cell food technology. We find a significant WTP to avoid the non-novel technology. We find high levels of intertemporal preference stability and choice consistency. The determinants of choice consistency are examined. Two factors are significant: a measure of the choice task's complexity (entropy) and a novel measure of respondents' cognitive capability, derived within the survey. We find a significant selection issue, not previously identified in discrete choice experiment test-retest studies, with those opting to take the retest exhibiting greater choice consistency in the initial survey. This suggests that studies which report high levels of test-retest choice consistency, without accounting for the selection issue, are overstating population choice consistency.