Disentangling the respective impacts of assortment size and alignability on perceived assortment variety

Mejía, Victor; Aurier, Philippe; Huaman-Ramirez, Richard

doi:10.1016/j.jretconser.2020.102386

Cited by 7 publications

(3 citation statements)

References 31 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The location of the refrigerator in the corridors and beside the entry and exit point (Berkhout, 2019), and the proximity of the shelves and the refrigerator to each other (Diehl et al, 2015) are among such studies. Some research has investigated the effect of the shelves' assortment on consumers' behavior, such as store switching (Gázquez-Abad et al, 2021), consumers' expectation for popular products on a particular shelf (Valenzuela et al, 2013), brand attention and appreciation (Aurier & Mejía, 2020), and perceived variety and complexity (Mejía et al, 2021;Rooderkerk & Lehmann, 2020). Having understood the importance of above results, in-store assortment should be taken more seriously by retailers.…”

Section: In-store Assortmentmentioning

confidence: 99%

In-store assortment training to the distribution manpower of dairy companies using gamification

Askarifar¹,

Safavi²,

Tehrani³

et al. 2023

RPTEL

View full text Add to dashboard Cite

The aim of this study is to design and implement an e-learning course for distributors of fast-moving consumer goods using gamification. In the first step, the components of the in-store assortment are extracted using a systematic literature review, and customer preferences in each of these factors were determined as users’ opinions of 387 customers. In the next step, the game is designed based on the persuasive game design (PGD) model, and the mechanics, dynamics, and aesthetics (MDA) of the game were determined by an experts’ panel, and a mobile app is designed as a learning tool. In the following step, the designed game was carried out by the distributors and the game prizes are awarded to the winners. Finally, the effects of the gamified e-learning are evaluated using the IMI questionnaire and analyzing the players’ points. Findings show that enjoyment, perceived competence, effort importance, pressure tension, perceived choice, and usefulness of this course are significantly higher than average. Besides, the average of points gets higher during repetition rounds while the dispersion of the points gets lower. As a result, it seems that gamification could be a valuable alternative to learning operational tricks for marketing staff, especially distributors.

show abstract

Section: In-store Assortmentmentioning

confidence: 99%

In-store assortment training to the distribution manpower of dairy companies using gamification

Askarifar¹,

Safavi²,

Tehrani³

et al. 2023

RPTEL

View full text Add to dashboard Cite

show abstract

“…Researchers have also examined alignability's impact on various consumer behaviors. For example, alignability influences perceived assortment variety and interacts with assortment size (Mejía et al, 2021). Alignability also influences consumers' preference for green versus non‐green technologies (Hafner et al, 2020), and the match between alignability and regulatory mode affects consumers' attitudes and purchase intentions (Lee et al, 2021).…”

Section: Conceptual Backgroundmentioning

confidence: 99%

When do people rely more on unique versus common attributes? The effect of power distance belief on preference for alignable versus nonalignable attributes

Lee

Cho

2022

J of Consumer Behaviour

View full text Add to dashboard Cite

This research examines the relationship between power distance belief (PDB)-the extent to which people accept and endorse hierarchy and inequality-and consumers' preferences for alignable (vs. nonalignable) attributes when making a choice. Through four experiments, we find that high PDB individuals are more likely to rely on alignable attributes, while low PDB individuals are more likely to rely on nonalignable attributes. We further propose and demonstrate that cognitive flexibility underlies this effect such that high (vs. low) PDB individuals have lower cognitive flexibility, which, in turn, increases their reliance on alignable attributes when making a choice.Theoretical and managerial implications are discussed. | INTRODUCTIONIf you own a Samsung Galaxy smartphone, you can access certain unique features that iPhone users cannot, such as the ability to hide apps and files, share power wirelessly, and create GIFs from YouTube videos (Cutolo, 2020). Given these functionalities, should the product's promotional materials emphasize its relatively better performance in terms of features such as camera, weight, and screen sizefeatures that other smartphones typically possess-or should they highlight the exclusive features that only the Samsung Galaxy model possesses? Considering that many products possess both common and unique features, selecting which attribute to emphasize when advertising products in the marketplace is critical, as it can result in different sales outcomes and profits.Related to this, structural alignment theory differentiates between two distinct attributes: alignable and nonalignable. Alignable attributes refer to common attributes that have different values across options (e.g., quality of the camera and the size of the screen).In contrast, nonalignable attributes refer to those that lack corresponding information in other options (e.g., capacity to hide apps and files on the Samsung Galaxy) (

show abstract

“…Management of PC range according to the principles of category management is studied in the publication [1]; analysis of the corresponding influence of the size of the range on its diversity are presented in the publication [2]; the use of the economic component in the formation of the assortment policy of pharmacy enterprises is studied in [3]; in the publication [4] the influence of assortment placement is determined. The publication [5] explores the study of the range of drugs.…”

Section: Introductionmentioning

confidence: 99%

Peculiarities of effective management of products assortment depending on different sizes of pharmacy chains

Posylkina

Bondarieva

Malyi

et al. 2021

SR: PS

View full text Add to dashboard Cite

The aim of the work is to study the features of effective management of product's assortment in small, medium and large pharmacy chains. Materials and methods. The study of the features of the assortment policy of pharmacies that are part of pharmacy chains of different sizes was conducted using a questionnaire of 421 heads of pharmacies. The relationship between the size of the pharmacy chain and the approaches used to form the product's assortment is studied and the presence of the procedure of product's assortment formation in pharmacies is analyzed using Pearson's criteria c2 and c2 maximum likelihood (M-L c2). The importance of the influence of the size of the pharmacy network on the scores of the efficiency of the business process of forming the product range, as well as its width and intensity of updating using non-parametric analysis of variance Kraskal-Wallis; Manfer-Whitney test with Bonferroni correction for pairwise comparisons of pharmacy network clusters and correlation analysis. The presence of drugs in treatment protocols was analyzed using the Z-test to compare the frequency of drug administration. Peculiarities of introduction and withdrawal of drugs and medical products to the range of different size pharmacy chains criteria c2 Pearson's and maximum likelihood (M-L c2) are determined. System and logical analysis is used to systematize the existing approaches to product's assortment management in pharmacy chains of different sizes. Results. It is established that with the increase in the size of pharmacy chains the tendency to use a centralized approach to the analysis and formation of the range in chains increases, when the list of assortment items is fully created and approved at the head office of the chain. The importance of the relationship between the breadth of the assortment of pharmacies and the size of the chain, which includes a pharmacy. Thus, large and mega-chains support the assortment, which on average includes up to 8.5 thousand items of medicines and medical devices, medium - 4-5 thousand assortment's items, and in half of the establishments of small pharmacy chains the range may include from 2,5 to 3 thousand names of medicines and medical devices. It is established that regardless of the size of the pharmacy chain, the inclusion of medicines / medical products in the range of pharmacies most often takes into account the factor of seasonality of demand and taking into account the core range, i.e. the list of 100-150 most popular items in the pharmaceutical market. When withdrawing medicines or medical products from the assortment of pharmacies from all three clusters are often guided by indicators of low profitability of sales and lack of orders for goods for more than three months. Conclusions. The analysis of the assortment policy of pharmacy chains of different sizes showed that in most of the studied institutions it is quite effective. The obtained results allow us to conclude that the effectiveness of the formation and analysis of the assortment is achieved through the use of different approaches to the centralization of this business process depending on the size of the pharmacy chain

show abstract

Disentangling the respective impacts of assortment size and alignability on perceived assortment variety

Cited by 7 publications

References 31 publications

In-store assortment training to the distribution manpower of dairy companies using gamification

In-store assortment training to the distribution manpower of dairy companies using gamification

When do people rely more on unique versus common attributes? The effect of power distance belief on preference for alignable versus nonalignable attributes

Peculiarities of effective management of products assortment depending on different sizes of pharmacy chains

Contact Info

Product

Resources

About