Over the past thirty years, there has been significant progress in developing general-purpose, language-based approaches to incremental computation, which aims to efficiently update the result of a computation when an input is changed. A key design challenge in such approaches is how to provide efficient incremental support for a broad range of programs. In this paper, we argue that first-class names are a critical linguistic feature for efficient incremental computation. Names identify computations to be reused across differing runs of a program, and making them first class gives programmers a high level of control over reuse. We demonstrate the benefits of names by presenting NOMI-NAL ADAPTON, an ML-like language for incremental computation with names. We describe how to use NOMINAL ADAPTON to efficiently incrementalize several standard programming patterns-including maps, folds, and unfoldsand show how to build efficient, incremental probabilistic trees and tries. Since NOMINAL ADAPTON's implementation is subtle, we formalize it as a core calculus and prove it is from-scratch consistent, meaning it always produces the same answer as simply re-running the computation. Finally, we demonstrate that NOMINAL ADAPTON can provide large speedups over both from-scratch computation and ADAPTON, a previous state-of-the-art incremental computation system.