The latest pre-production vehicles on the market show that the major technical challenges posed by integrating a fuel cell system (FCS) within a vehicle—compactness, safety, autonomy, reliability, cold starting—have been met. Regarding the ongoing maturity of fuel cell systems dedicated to road transport, the present article examines the advances still needed to move from a functional but niche product to a mainstream consumer product. It seeks to address difficulties not covered by more traditional innovation approaches. At least in long-distance heavy-duty vehicles, fuel cell vehicles (FCVs) are going to play a key role in the path to zero-emissions in one or two decades. Hence the present study also addresses the structuring elements of the complete chain: the latter includes the production, storage and distribution of hydrogen. Green hydrogen appears to be one of the potential uses of renewable energies. The greener the electricity is, the greater the advantage for hydrogen since it permits to economically store large energy quantities on seasonal rhythms. Moreover, natural hydrogen might also become an economic reality pushing the fuel cell vehicle to be a competitive and environmentally friendly alternative to the battery electric vehicle. Based on its own functional benefits for on board systems, hydrogen in combination with the fuel cell will achieve a large-scale use of hydrogen in road transport, as soon as renewable energies become more widespread. Its market will expand from large driving range and heavy load vehicles.