“…(Mowday et al, 1982, p. 27) Mowday et al (1982) stated that commitment brings with its acceptance of organisational values and goals while Kübler-Ross (1969) and Elrod and Tippett (2002) argued that commitment demands the forming of acceptance. More often than not, organisational commitment is as an employee commitment connected to the entire organisation or firm, however, positive association or commitment can be directed at other areas such as subunits, an effective supervisor, or even particular program or event (Ford, Weissbein, & Plamondon, 2003;Herscovitch & Meyer, 2002). In the context of micro and small family firms, the target of employee commitment can be associated with the entrepreneur in the firm, this is because family firm entrepreneurs can have very strong characters (Kets de Vries, 1996;Miller, Steier, & Le Breton-Miller, 2003), be very protective, and offer employees/members a type of paternalistic support and safety (Johannisson & Huse, 2000;Koiranen, 2003).…”