Distribution Channels in International Markets: A Comparative Analysis of the Distribution of New Zealand Tourism in Australia, Great Britain and the USA

Pearce, Douglas G.; Tan, Raewyn; Schott, Christian

doi:10.2167/cit290.0

Cited by 45 publications

(35 citation statements)

References 24 publications

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“…Therefore, identifying ways to manage this network is vital, especially for large tourism firms that are keen to maintain a competitive advantage over their equally efficient rivals. Many tourism researchers have used a systematic approach from the marketing perspective to investigate tourism distribution channels, including Buhalis (2000), Middleton and Clark (2001), Pearce and Schott (2005), Stuart et al (2005), and Pearce et al (2007).…”

Section: Introductionmentioning

confidence: 99%

Tourism supply chain management: A new research agenda

2009

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This paper seeks to review current research on supply chain management (SCM) within the context of tourism. SCM in the manufacturing industry has attracted widespread research interests over the past two decades while SCM studies in the tourism industry are very limited. Stakeholders in the tourism industry interact with each other to resolve their divergent business objectives with different operating scopes. The potential benefit of considering not only individual enterprises but also the tourism value chain becomes evident.The paper examines the characteristics of tourism products, identifies and explores core issues and concepts in tourism supply chains (TSC) and tourism supply chain management (TSCM). While the literature on TSCM or its equivalents emerges recently, the progress is variable with most research being focused on distribution and marketing activities, without fully considering the whole range of different suppliers involved in the provision and consumption of tourism products. This paper provides a systematic review of current tourism studies from the TSCM perspective and develops a framework for TSCM research which should be of great value not only to those who wish to extend their research into this new and exciting area, but also to tourism and hospitality decision makers. The paper also identifies key research questions in TSCM worthy of future theoretical and empirical explorations.

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Section: Introductionmentioning

confidence: 99%

Tourism supply chain management: A new research agenda

2009

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“…Earlier parts of the project have focused on inbound and domestic tourism (Pearce, 2008;Pearce & Schott, 2005;Pearce, Tan, & Schott, 2007), the sectors that have attracted the most attention from policy makers and researchers (Pearce & Simmons, 1997;Tourism Strategy Group, 2001). However, New Zealand has also experienced a significant increase in outbound tourism in recent years due to generally favorable economic conditions, lower international airfares, and population increase (New Zealand Ministry of Tourism, 2006;O'Donovan & Purdue, 2006).…”

mentioning

confidence: 99%

Travel Arrangements and the Distribution Behaviour of New Zealand Outbound Travelers

Pearce¹,

Reid

Schott³

2009

Journal of Travel & Tourism Marketing

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“…For this reason, SANParks still facilitates the distribution of their services through a call centre and satellite call centres. According to Pearce, Tan and Schott (2007), call centres provide a "concentration of expertise", which increases sales opportunities by extracting more out of clients when dealing directly with them, through up-selling and cross-selling. Even though consumers' confidence in online booking is increasing, they may prefer to confirm their reservations or put questions to a call centre agent.…”

Section: Call Centresmentioning

confidence: 99%

A customer-focused approach to distribution: the case of SANParks

Douglas

2016

S. Afr. j. econ. manag. sci.

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While the importance of distribution has been recognised in tourism literature, the research has been approached mainly from the perspective of supply, with very little attention given to the customer. To date, there has been even less focus on the distribution channel requirements of the National Park customers. The purpose of this study is to examine how the various distribution channels used by South African National Parks (SANParks) go towards satisfying the customers' distribution channel requirements and identifying whether there is any relationship between certain variables, such as gender or the frequency of channel use, and the level of satisfaction that customers experience with the various channels. Web-based and paper-based questionnaires are distributed to the customers who have used the SANParks distribution channels before. The results show that, although the SANParks website is the most frequently used channel for making a booking, it is not necessarily the channel with which customers are most satisfied; in fact, they are more satisfied with the satellite walk-in reservation offices and satellite call centres. While the majority of the research studies in the context of tourism distribution channels have shown the importance and popularity of electronic distribution channels among customers, this paper cautions SANParks not to assume the distribution channel requirements of their customers and urges them to continually assess their distribution strategies and to become more customer-focused in their approach.

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Distribution Channels in International Markets: A Comparative Analysis of the Distribution of New Zealand Tourism in Australia, Great Britain and the USA

Cited by 45 publications

References 24 publications

Tourism supply chain management: A new research agenda

Tourism supply chain management: A new research agenda

Travel Arrangements and the Distribution Behaviour of New Zealand Outbound Travelers

A customer-focused approach to distribution: the case of SANParks

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