2020
DOI: 10.1108/xjm-10-2020-0171
|View full text |Cite
|
Sign up to set email alerts
|

Distribution characteristics of star ratings in online consumer reviews

Abstract: Purpose The star rating summarises the review content and conveys the message faster than other review components. Star ratings influence helpfulness of the reviews, and extreme reviews are considered as less helpful in the decision process. However, literature has rarely addressed variations in star ratings across product categories and variations between two online retailers. In this paper, the authors have compared the distribution of star ratings across 11 products and among the retailers. Design/methodo… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
1
1
1

Citation Types

0
2
0
1

Year Published

2023
2023
2024
2024

Publication Types

Select...
3
1
1

Relationship

0
5

Authors

Journals

citations
Cited by 5 publications
(3 citation statements)
references
References 39 publications
0
2
0
1
Order By: Relevance
“…Sehingga harapannya dapat mempengaruhi konsumen lain untuk memunculkan minat pembelian mereka pada produk yang di Celebrity Endorser. Venkatesakumar et al (2021) menjelaskan dalam penelitiannya bahwa review dan Customer Rating konsumen sangat berpengaruh pada pada kualitas suatu toko Online dan minat pembelian konsumen berikutnya. Tapi pada penelitian Nurhayati (2022) menemukan bahwa cutomer review tidak berpengaruh terhadap minat pembelian.…”
Section: Pendahuluanunclassified
“…Sehingga harapannya dapat mempengaruhi konsumen lain untuk memunculkan minat pembelian mereka pada produk yang di Celebrity Endorser. Venkatesakumar et al (2021) menjelaskan dalam penelitiannya bahwa review dan Customer Rating konsumen sangat berpengaruh pada pada kualitas suatu toko Online dan minat pembelian konsumen berikutnya. Tapi pada penelitian Nurhayati (2022) menemukan bahwa cutomer review tidak berpengaruh terhadap minat pembelian.…”
Section: Pendahuluanunclassified
“…According to Venkatesakumar et al (2020), an online customer review is an assessment of a business, product or service voluntarily made by customers who buy, use, or have experience with a particular product or service. Online customer reviews can be seen or measured from several dimensions, such as quantity, credibility, quality, recency, and valance (Alabdullatif & Akram, 2018).…”
Section: Online Customer Reviewsmentioning
confidence: 99%
“…According to Venkatesakumar et al (2020), online customer reviews are an assessment of a business, product or service made voluntarily by customers. When shopping, customers are given many choices of various types of products, but often, customers are faced with the dilemma of choosing which product suits them (Aryanto, 2021).…”
Section: Introductionmentioning
confidence: 99%