Tetrafluorocyclohexa-1,3-diene ring-containing tricyclic π-conjugated molecules are promising negative-dielectric-anisotropy guest species for vertical-alignment-type liquid-crystalline (LC) displays. Building on our previous work reporting the excellent photoluminescence (PL) properties of tricyclic π-conjugated molecules with central tetrafluorocyclohexa-1,3-diene rings, we herein synthesized four analogous molecules with terminal tetrafluorocyclohexa-1,3-diene rings from commercially available precursors and investigated the effects of substituent type and diene ring position on PL and LC properties using microscopic and spectroscopic methods. One of the prepared molecules exhibited a relatively planar molecular structure and formed herringbone-type aggregates via π/F and CH/π interactions instead of forming stacked aggregates via π/π stacking interactions, thus exhibiting relatively strong PL in solution and crystalline states. Moreover, the PL color of this compound depended on the electronic character of its terminal substituents along the long molecular axis. Of the four prepared species, two featured terminal ethyl groups and formed one or more LC phases. The PL properties of these phases indicated that the related phase transition induced changes in the aggregate structure, PL wavelength, and PL color. Our results expand the applicability of CF2CF2 moiety-containing tricyclic compounds as functional molecules for the fabrication of next-generation PL, LC, and PL-LC materials.