“…Though various DNA techniques have been used to identify intentional cases of market substitution and misbranding (Bossier, 1999;Martinez et al, 2005;Wong and Hanner, 2008;Rasmussen and Morrissey, 2008;Cohen et al, 2009;Rehbein, 2009b;Miller and Mariani, 2010;Handy et al, 2011), DNA barcoding is seen as an innovation in authentication techniques because of its breadth of application and its reliance on an expert-identified reference library (see Herbert et al, 2003;Hanner et al, 2011;Handy et al, 2011). Compared to existing methods, DNA barcoding is argued to be superior because of the uniformity of data collection and organization methods in barcode databases.…”