Do brands matter? A comparison of branded and independent hotels’ performance during a full economic cycle

O’Neill, John W.; Carlbäck, Mats

doi:10.1016/j.ijhm.2010.08.003

Cited by 130 publications

(117 citation statements)

References 19 publications

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“…Hotel branding seeks to provide added value to both the hotel firm and the guest by building brand loyalty. Studies also show that branded hotels achieve a higher rate of income during economic recession (O'Neill and Carlbäck 2011).…”

Section: Introductionmentioning

confidence: 98%

An Integrated Framework to Understand How Consumer-Perceived Ethicality Influences Consumer Hotel Brand Loyalty

Fatma¹,

Rahman²

2017

Service Science

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Abstract. This study aims to examine the influence of consumer-perceived ethicality of a hotel brand on customer brand loyalty through the customer identification with the brand, considering the mediating role of affective commitment and trust. The findings suggest that when consumers have an ethical perception of a company's behavior, they tend to be more identified with the hotel brand, which results in favorable judgment of the hotel brand in terms of developing affective attachment to the brand (affective commitment) and willingness to rely on that brand (brand trust). This positive evaluation of a hotel brand results in determining the customer long-term relationship with the brand (brand loyalty). This study aims to contribute to the underresearched area of business ethics and hotel brands by examining the relational perspective of brand loyalty, and characterizes the relationship between consumer-perceived ethicality and brand loyalty through customers' brand identity, brand trust, and affective commitment.

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Section: Introductionmentioning

confidence: 98%

An Integrated Framework to Understand How Consumer-Perceived Ethicality Influences Consumer Hotel Brand Loyalty

Fatma¹,

Rahman²

2017

Service Science

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“…In the hospitality industry, given the unique characteristics of service products, brands facilitate customers' decision-making (Brodie et al, 2009;Grace and O'Cass, 2005), enhance unique appeals of service products (O'Neill and Mattila, 2010), and aid business performance (O'Neill and Carlbäck, 2011). This is because, compared to tangible goods where evaluations of product quality can be determined prior to purchase, the highly intangible and heterogeneous nature of the hospitality product makes inferring service quality prior to consumption very difficult (Berry, 2000;Xie and Heung, 2012).…”

Section: Introductionmentioning

confidence: 99%

“…In addition, for experiential hospitality products, such as hotel stays, unique brand values can accentuate guests' experiences as well as help hotel companies to avoid becoming an indistinguishable service offering from its competitors (Gilmore and Pine, 2002;Mcintosh and Siggs, 2005;O'Neill and Mattila, 2010). From a performance perspective, O'Neill and Carlbäck (2011) demonstrate that branded hotels have higher occupancy rates than independent hotels across different economic cycles. Especially during economic recession, branded hotels are able to obtain relatively more profit and have lowered profit variability (i.e., risk) than that of independent hotels, demonstrating the importance of strong brands for service products.…”

Section: Introductionmentioning

confidence: 99%

Motivational drivers that fuel employees to champion the hospitality brand

Xiong

King

2015

International Journal of Hospitality Management

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“…The definition of the hotel groups -according to AH&LA1-consist of minimum three operating hotels with the same name (brand) (O'Neill, Carlbäck, 2011).Dividing hotel chains for sub divisions based on their activity's territorial coverage (Figure 1). Accordingly local chain was qualified venues operating only in one country.…”

Section: Resultsmentioning

confidence: 99%

The river Danube as an attraction in positioning hotels along its riverside capitals

Kátay¹,

Kiss²

2015

Turizam

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The hotel is part of the tourism suprastructure; it provides the conditions of the complex supply set of the people's temporary home. The most important supply characteristic is the location, because this is the only one that is not changeable after a hotel starts its operation. Therefore, the site of the venue completely determines the hotel's future successfulness. The aim of the research is to explore how much Danube bank located hotel industry lived with the opportunity of choosing the venue's establishing location as a potential attraction. The paper also outlines how much these properties use this condition in their marketing IntroductionThe statement that qualifies tourism as the phenomena of the present has been appeared in several theoretic works yet (Williams, 1998;Michalkó, 2005;Cruz, 2006). The explanation of its popularity is routed in the sector's multi disciplinarily characteristics (Przeclawski 1993;Aubert, 2006). The phenomena, due to its natural, social, economic, political and technological relationships (Puczkó, Rátz, 1998;Ritchie, Crouch, 2003;Michalkó, 2007) offers varied piles of researches. The complexity of tourism makes it possible that its practical oriented part, such as hospitality, could be the subject of the scientific examinations. According to the often cited Hague Declaration on Tourism (1989) 'Tourism encompasses all free movements of persons away from their places of residence and work, as well as the service industries created to satisfy the needs resulting from these movements ' (Lengyel. 1992:25).The conclusion that originates from the definition says accommodation (including hotels) used by anyone will needed where arriving people have more than a day long occupation.The experience buying decision process of the would-be-tourist (Huybers, 2003;Kovács, 2004) starts with the wakening desire's towards the practise of the earlier mentioned occupation and the recognition starts with the need that arisen by the lack of this activity. This conscious revelation is followed by those activities aiming to gather information on the elements of the demand.The attraction, the major catalyst within the system of tourism, is which influencing the decision of the destination of the environment change (Lengyel, 1992;Puczkó, Rátz, 1998;Michalkó, 2007).The accommodation providing units -among them the hotels -as part of the tourism suprastructure (Kaspar, 1992, Crouch, Ritchie, 1999, Michalkó, 2007 contribute throughout their attractions to the receiving capability of the destinations' potential tourists' interest.Thereto a hotel could impact on its environment as an attraction on the potential demand; it should have a well recognizable position within its competitive market (Lewis, 1981;Szende, 1994) and additionally it must show up a unique characteristic or in luckier situation some characteristics.These special attributes form the basis for the hotel's unique selling offer, the USP (unique selling propositions). Synthesizing the statements and the opinions of the hotel industry's...

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Do brands matter? A comparison of branded and independent hotels’ performance during a full economic cycle

Cited by 130 publications

References 19 publications

An Integrated Framework to Understand How Consumer-Perceived Ethicality Influences Consumer Hotel Brand Loyalty

An Integrated Framework to Understand How Consumer-Perceived Ethicality Influences Consumer Hotel Brand Loyalty

Motivational drivers that fuel employees to champion the hospitality brand

The river Danube as an attraction in positioning hotels along its riverside capitals

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