Do Consumers Pay More for What They Value More? The Case of Local Milk-based Dairy Products in Senegal

The regulation 1169/2011, which aims to protect the consumers in relation to food information, stresses the fact that the country of origin is become a key attribute for consumers in their purchasing decision. In 2014, the Italian Ministry of Agricultural, Food and Forestry Policies, with the Decree of 9 December 2016 - based on art. 26 of Reg. 1169/2011 – introduced the obligation of labelling the country origin of milk used in all dairy products and therefore for the first time for uht milk. In this context, the aim of the study is to evaluate the price premium of different quality attributes on uht milk sold in Italy, with particular regard to the country of origin of milk.From the analysis, it emerges that Italian origin of milk has a significant and positive effect on price, together with the type of retailer (i.e. hypermarket), notorious brands, plastic packaging, high and middle placement on the shelves, organic attribute and the enrichment with omega 3, phosphorus or fibre.

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“…grocery store). In contrast, Lefèvre (2014) found that the type of store had no impact on the price of the product.…”

Section: Resultsmentioning

confidence: 82%

Does Italian origin really determine a price premium for fluid milk? Evidences from a hedonic price analysis

Trestini¹,

Stiletto²

2020

Economia Agro-Alimentare

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“…In the case of this research, the method of producing yoghurt is also worth emphasising, in particular referring to traditional production methods and involvement in animal welfare. These two aspects are particularly important because of the perceived quality of dairy products by consumers, including their freshness and taste [31,40,41,42]. This is also confirmed by the research of other authors of the source, in which attention is drawn to the importance of traditional production methods [43] and the growing importance of caring for animals in consumer statements [44,45].…”

Section: Discussionmentioning

confidence: 80%

To Raise or Not to Raise the Level of Ingredients in Yoghurts: Polish Consumer Preferences Regarding Dairy Products

Sajdakowska

Tekień

2019

Nutrients

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Modern consumers are becoming increasingly aware of the perceived health benefits of food. As a result, they are in search of various types of information, for example, information on the packaging of food products that could confirm to what extent the purchased product will meet their expectations regarding the proper composition, that is, nutritional value, or perceived health values earlier mentioned. Furthermore, consumers increasingly seek new dairy products with additional health benefits and, therefore, it is essential to explore which attributes are important drivers of food choices and how producers can better respond to shifting consumer values and needs in each dairy product category. Therefore, the aims of our research was twofold: (1) To determine different segments of consumers based on their preferences towards food and nutrition, including opinion on new food products with a particular emphasis on a dairy market as well as (2) to study the importance of some statements related to nutrition presented on the yoghurt label with a precise focus on aspects of the increased and decreased content of some ingredients. The data were collected using a CAPI (Computer Assisted Personal Interview) survey on a sample of 489 adult Polish consumers. Respondents provided answers to questions and took part in a discrete choice-based experiment. The obtained data were analysed using the clustering method. The segmentation was performed using a hierarchical Ward’s method. As a result, four segments were identified: Quality-oriented, Involved, Quality Enthusiasts, and Neutral. The results indicated that in relation to the features that are important in the case of yoghurts, the following were indicated above all: Beneficial effects on health, its sensory values, as well as its availability on the market and production by traditional methods. Consumers belonging to Quality Enthusiasts seemed to be the most promising segment due to their openness to new products, as well as positive feedback on yoghurt. From the perspective of taking action on the food market, Involved may also be interesting, as it showed their openness to new products available on the food market. However, due to the relatively lower, compared to other segments, assessment on the beneficial effect of yoghurt on health, their taste, aroma, availability, as well as the importance of information on care for the proper method of breeding animals, this segment can pose a special challenge to entrepreneurs. Moreover, Involved seemed to be more demanding and critical towards some projects undertaken on the market by policy makers and marketing practitioners.

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“…However, they differed in scope (attributes considered and type of food) and in valuation methodology. We excluded studies with processed and/or semi‐processed local produce (e.g., Hu et al, 2009; Lef'evre, 2014 and Onken et al, 2011) to mitigate the complexities inherent in locally processed food. Since some studies provided more than one observation, among the 42 empirical studies, there are a total of 80 observations 10 .…”

Section: Methodology and Data Descriptionmentioning

confidence: 99%

Price premium or price discount for locally produced food products? A 5W1H approach in meta‐analysis

2021

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Previous empirical studies reveal conflicting results of estimating the price differential between locally produced foods and their imported counterparts. This study aims to identify possible key determinants of these diverse findings under the 5W1H conceptual scaffold. We conduct a meta‐analysis of the empirical evidence on price premiums or discounts of local food, based on a sample of 80 estimates obtained from 42 studies. Our findings show that studies using actual market prices generate a lower price premium of locally produced food than those using a willingness‐to‐pay value. Furthermore, our results reflect that consumers are increasingly more interested in local food over time.

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Do Consumers Pay More for What They Value More? The Case of Local Milk-based Dairy Products in Senegal

Cited by 13 publications

References 29 publications

Does Italian origin really determine a price premium for fluid milk? Evidences from a hedonic price analysis

Does Italian origin really determine a price premium for fluid milk? Evidences from a hedonic price analysis

To Raise or Not to Raise the Level of Ingredients in Yoghurts: Polish Consumer Preferences Regarding Dairy Products

Price premium or price discount for locally produced food products? A 5W1H approach in meta‐analysis

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