Do Corporate Social Responsibility Initiatives Favorable for Banks? Customer’s Perceptions

Khan, Shahbaz; Baig, Nida; Awan, Aon Waqas; Ullah, Muhammad Imdad

doi:10.5296/ber.v4i1.5266

Cited by 3 publications

(4 citation statements)

References 31 publications

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“…Islamabad is the capital of Pakistan and mixture of all societies due to educational hub and higher opportunities which is the best representative of Pakistani society. These responses gathered from banking industry as the problem of the disconnection between customers and management happen in this industry (Mujahid and Abdullah, 2014; Khan et al , 2014). To analyze the data, Smart PLS is used because the data fulfilled the assumptions of Smart PLS such as the sample size, etc.…”

Section: Data Collection and Methodologymentioning

confidence: 99%

“…After introducing mandatory CSR investment and discloser by the Security Exchange of Pakistan in 2013, most Pakistani industries are catching up with their counterparts in developed countries in terms of their CSR initiatives (Chaudary et al , 2016; Syed and Butt, 2017). The banking industry of Pakistan is deeply involved in CSR activities by improving electronic banking, investing in various social NGOs and contributing to the betterment of human beings (Khan et al , 2014). Bank Al Habib donated Rs.…”

Section: Introductionmentioning

confidence: 99%

“…Currently, most Pakistani banks have included CSR in their mainstream strategies. Despite their significant effort, CSR is unnoticed by customers due to the lack of engagement between stakeholders, and this problem has widened the gap between the customers and the management of the banks (Yunis et al , 2017; Khan et al , 2014). This is one of the main reasons that CSR in Pakistan is underexplored (Bagh et al , 2017; Ashraf et al , 2017).…”

Section: Introductionmentioning

confidence: 99%

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The influence of corporate social responsibility activities on customer value co-creation: the mediating role of relationship marketing orientation

Mubushar

Jaafar

Rahim

2020

SJME

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Purpose This paper aims to investigate the impact of external stakeholders-related corporate social responsibility (CSR) activities (local community and suppliers) on customer value co-creation behavior. This study also aims to examine the mediating role of relationship marketing orientation (RMO) on the relationship of CSR activities and customer value co-creation behavior. Design/methodology/approach The main problem of dichotomy between customers and the management was existing in banking sector so that’s why through purposive sampling, banking customers were selected for data collection through a self-administered questionnaire. Structural equation modeling was used to test the proposed hypotheses. Findings The present study found that both local community-related and supplier-related CSR activities have a positive impact on customer value co-creation behavior. Relationship marketing orientation mediates between the link of CSR activities and customer value co-creation behavior. The strength of RMO in CSR supplier and customer value co-creation behavior is found to be more dominant. Research limitations/implications This study is restricted to one country under-investigation; therefore, it can be replicated with a larger and more geographically diverse sample. Practical implications This study offers insights to the banking sector that local community-related CSR activities contribute to the value co-creation behavior and minimize the social problems of Pakistan. Originality/value The findings of this study highlight that top management of banks can enhance the customer’s participation in services by using valuable CSR activities. The results imply the importance of interactions between the recipient of services and service providers. Stakeholder theory has previously been applied to examine stakeholders’ value maximization; this study uses stakeholder theory to examine shareholders’ value co-creation.

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Section: Data Collection and Methodologymentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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The influence of corporate social responsibility activities on customer value co-creation: the mediating role of relationship marketing orientation

Mubushar

Jaafar

Rahim

2020

SJME

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“…These studies try to find the corporate reputation and purchase intentions of the customers through an inquiry about CSR engaged firms. The important studies are by Ali [26]; Kamran et al [29]; Naqvi et al [33]; Khan et al [35]; Khan et al [41]; Saleem and Gopinath [47]; Butt [54]; and Chen et al [63]. The CSR activities are positively related to corporate reputation, purchase intentions, brand image and customer loyalty.…”

Section: Critical Discussion On the Literaturementioning

confidence: 99%

A Review on Corporate Social Responsibility (CSR) Constructs and Theoretical Debate in Pakistan

Alam¹,

Rashid²

2022

Corporate Governance - Recent Advances and Perspectives

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The purpose of this research paper is to review the complete CSR literature laying emphasis on CSR constructs and the theoretical perspectives in Pakistan. Collation of existing empirical and exploratory research has been used to make arguments about current status of academic CSR research. A total of sixty-five published articles on CSR from 2000 to 2021 have been reviewed. A thorough overview of CSR constructs highlighted that overall, the CSR constructs are not properly developed, and theoretical foundations are lacking. Corporate donations and philanthropy captured as CSR construct are still familiar among the researchers. It has been observed that the most recent literature is approaching towards maturity. The findings suggest that the lack of adequate explanation of theoretical foundations mislead the interpretation of results. There is partial support in the literature that CSR pays to the firms, as is depicted by the positive relationship between CSR and the facets investigated by the researchers but thorough emphasis is required on CSR measurement. The research can serve as basis for the beginning of an extensive exploration of CSR through the lens of theoretical perspectives and the strong theoretical foundations can result in a mature CSR construct and major contribution in the body of literature.

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Efeitos De Apelos De Responsabilidade Socioambiental E De Interesse Do Consumidor: Uma Análise No Setor Bancário

Costa

Carvalho

Pacheco

2017

REAd. Rev. eletrôn. adm. (Porto Alegre)

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REAd | Porto Alegre -Edição 86 -N° 1 -Janeiro / Abril 2017 -p. 179 -205 reações mais favoráveis a iniciativas no seu interesse; quando precisam se posicionar diante de estímulos, os investimentos socioambientais são mais valorizados. Quanto à análise por tipo de empresa, os efeitos sobre atitude, preferência e predisposição a recomendar, quando as ações são realizadas por bancos, foram piores em comparação aos supermercados. PALAVRAS-CHAVE:Responsabilidade socioambiental. Interesse dos clientes. Bancos. ABSTRACTThis article aimed to analyze, comparatively, the bank customers' reactions to investments focused on their interest and on social and environmental responsibility initiatives, and aimed to further compare the evaluations of actions of bank and supermarkets in the Brazilian city of João Pessoa. Initially, a theoretical review was conducted, which resulted in five hypotheses (and three sub hypotheses), that were evaluated using an experimental 2x3 factorial design. In the field survey, data from 249 respondents were obtained, and the hypotheses were analyzed by Student's t test and analysis of variance. The results indicate that consumers, without being exposed to advertising stimuli of social and environmental responsibility, have more favorable reactions to initiatives in their interest; when they have to position themselves facing stimuli, social and environmental investments bring better evaluations. Regarding the analysis by company type, the effects on attitude, preference and willingness to recommend, when associated to banks, were worse evaluated, compared to supermarkets.

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Do Corporate Social Responsibility Initiatives Favorable for Banks? Customer’s Perceptions

Cited by 3 publications

References 31 publications

The influence of corporate social responsibility activities on customer value co-creation: the mediating role of relationship marketing orientation

The influence of corporate social responsibility activities on customer value co-creation: the mediating role of relationship marketing orientation

A Review on Corporate Social Responsibility (CSR) Constructs and Theoretical Debate in Pakistan

Efeitos De Apelos De Responsabilidade Socioambiental E De Interesse Do Consumidor: Uma Análise No Setor Bancário

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