“…As a result, in the literature, the number of studies focused on the factors that have notable effects on the buyer surplus has increased significantly. In this research stream, typically, the impacts of the number of bidders (Millet et al 2004, Mithas and Jones 2007, Park et al 2012, Onur et al 2012, Gurakar and Taş 2015, Raventós and Zolezzi 2015, the number of submitted bids (Millet et al 2004, Mithas and Jones 2007, Pavel et al 2013, Raventós and Zolezzi 2015, the amount of auctioning item (Bapna et al 2003, Koppius et al 2004, Pearcy and Giunipero 2006, Park et al 2012, the auction duration (Mithas andJones 2007, Raventós andZolezzi 2015), the reservation price (Bapna et al 2003, Kauffman and Wood 2006, Mithas and Jones 2007, Onur et al 2012, Pavel et al 2013, the ranking information during the auction (Millet et al 2004, Mithas and Jones 2007, Elmaghraby et al 2012, Tunca et al 2014, Setia and Speier-Pero 2015, the information about the auctioning item -description, photo, etc.- (Koppius et al 2004, Kauffman and Wood 2006, Stoll and Zöttl 2014, the non-price attributes of the auctioning item (Koppius et al 2004, Engelbrecht et al 2007, Haruvy and Katok 2013, Tunca et al 2014, Stoll and Zöttl 2014, Moretti and Valbonesi 2015, and the supplier incumbe...…”