Existential risks, particularly those arising from emerging technologies, are a complex, obstinate challenge for scientific study. This should motivate studying how the relevant scientific communities might be made more amenable to studying those kinds of targets. I offer an account of scientific creativity suitable for thinking about scientific communities, and provide reasons for thinking contemporary science doesn't incentivise creativity in that sense. However, a successful science of existential risk will be creative in my sense. If we want to make progress on those questions, then, we should consider how to shift scientific incentives to encourage creativity. The analysis also has lessons for philosophical approaches to understanding the social structure of science. I introduce the notion of a 'well-adapted' science: one in which the incentive structure is tailored to the epistemic situation at hand. Acknowledgements I'm grateful to Shahar Avin, Marta Halina, Thi Nguyen and two anonymous referees for very helpful comments on earlier drafts.