Do safe buy buttons and integrated path-to-purchase on social platforms improve users’ shopping-related responses?

Martínez–López, Francisco J.; Li, Yangchun; Liu, Huaming; Feng, Changyuan

doi:10.1016/j.elerap.2019.100913

Cited by 25 publications

(24 citation statements)

References 76 publications

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“…Among the studies employing self-reports, the respondent sample proved variable in size, averaging roughly 400 respondents. Rook andFisher, 1995 Kacen andLee, 2002;Jones et al, 2003;Vohs and Faber, 2007;Parboteeah et al, 2009;George and Yaoyuneyong, 2010;Sun and Wu, 2011;Hubert et al, 2013;Liu et al, 2013;Serfas et al, 2014;Chen and Wang, 2016;Das, 2016;Olsen et al, 2016;Chung et al, 2017;Khachatryan et al, 2018;De Vries and Fennis, 2019;Meng et al, 2019Weun et al, 1998Beatty and Ferrell, 1998Kacen and Lee, 2002;Adelaar et al, 2003;Chih et al, 2012;Mohan et al, 2013;Shukla and Banerjee, 2014;Bellini et al, 2017Verplanken and Herabadi, 2001Silvera et al, 2008Koff, 2014, 2017;Dhaundiyal and Coughlan, 2016;Olsen et al, 2016;Bossuyt et al, 2017;Liu et al, 2019 Overall consumer impulsiveness Liu et al, 2013;Chen et al, 2019Adelaar et al, 2003Adelaar et al, 2003Martínez-López et al, 2020 The greater part (71%) involved between 200 and 600 respondents, while larger (11%) and smaller (18%) samples were observed as well. Given the multi-faceted nature of IB, larger samples w...…”

Section: Approaches To Investigate Impulse Buyingmentioning

confidence: 99%

Past, Present, and Future of Impulse Buying Research Methods: A Systematic Literature Review

Mandolfo

Lamberti

2021

Front. Psychol.

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Impulse buying (IB) represents a pivotal subject in consumer psychology. A general agreement on its core elements and their relationship is arguably established. So far, however, there has been little discussion about how to assess impulse purchases, leading to a potential divergence of practise from theory and complexities in cross-study comparability. This systematic literature review investigates the research methods and metrics employed in high-quality literature to evaluate impulse shopping behaviours across different environments, including online, offline, and multichannel settings. Following the Preferred Reporting Items for Systematic reviews and Meta-Analyses (PRISMA) criteria, the literature search has been conducted on databases relevant for scientific literature, including Scopus, Web of Science, and ProQuest. Fifty-four articles were included in this systematic review. Findings show the existence of four methods to investigate IB, namely quantitative self-reports, laboratory investigations, fieldwork observations, and qualitative interviews. A comparison of the four methods in terms of fit highlights that self-reports and interviews provide a significant contribution in assessing the cognitive facet of impulse purchasing. Laboratory investigations and fieldwork observation find a better fit with the conative and visceral facets of impulsive buying. Considering the major role of affective charges occurring during impulse shopping, complementary research approaches, and metrics belonging to applied psychophysiology and consumer neuroscience are examined. Three opportunities for future research are discussed, including theory building and refinement, understanding individual differences, and honing behavioural predictions.

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Section: Approaches To Investigate Impulse Buyingmentioning

confidence: 99%

Past, Present, and Future of Impulse Buying Research Methods: A Systematic Literature Review

Mandolfo

Lamberti

2021

Front. Psychol.

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“…On the contrary, focusing on a specific social media platform helps the company form a successful organizational relationship. Martínez-López et al (2020) pointed out that the integration between key social media platforms and external commercial websites can provide an integrated and seamless purchasing path for consumers (platform users) and enhance the value position of social media platforms in the current ecosystem.…”

Section: Network Externality Of Social Media Platformmentioning

confidence: 99%

“…Similar to this case, Airbnb has opened the social network connection function, allowing users to access their Facebook accounts. 1 Users can share and exchange their perceptions of consumption on a social media platform (Adamopoulos et al 2018;Martínez-López et al 2020), which has a positive impact on enhancing potential consumers' understanding of the products or services of the sellers on the two-sided platform. It is worth noting that the incorporation of social network platform will not only affect the operation decision of the two-sided platform in terms of cross network strength, but will also affect both of the platforms in terms of profit acquisition.…”

Section: Introductionmentioning

confidence: 99%

“… 2018 ; Martínez-López et al. 2020 ), which has a positive impact on enhancing potential consumers’ understanding of the products or services of the sellers on the two-sided platform. It is worth noting that the incorporation of social network platform will not only affect the operation decision of the two-sided platform in terms of cross network strength, but will also affect both of the platforms in terms of profit acquisition.…”

Section: Introductionmentioning

confidence: 99%

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Cooperation and decision making in a two-sided market motivated by the externality of a third-party social media platform

Zhu

Yang

et al. 2021

Ann Oper Res

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In recent years, with the rapid development of Internet technology, the integration of platform economy and e-commerce has become a popular business model. Two-sided platforms have a specific impact on sales, customer experience and transaction efficiency of both sides. In the current severe situation caused by the coronavirus pandemic, both the traditional unilateral market platform and the emerging two-sided market platform are in urgent need of a change in operation mode to reduce the marketing cost. Inspired by the cooperation between Meituan, a two-sided platform, and WeChat, a social media platform, this paper investigates the two-sided platform's scalable decisions on when to cooperate and how to optimize the pricing and investment decisions. We analyze how the two-sided platform makes decisions by considering the changes of network externalities from the cooperation with the social network platform. Compared with the scenario of non-cooperation, we derive the conditions under which platform cooperation can increase demands and increase platforms' profits, and analyze how cooperation affects the optimal pricing strategies. We find that the cooperation leads to a larger demand and a higher total profit, but might lead to higher registration prices for the platform users. Furthermore, we adopt the Nash bargaining framework and introduce platform bargaining power parameters to obtain the optimal cooperation and sharing strategy. Finally, we show how to adjust the investment strategy of the two-sided platform under platform cooperation.

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“…However, the activity of online shopping using mobile applications can only be successful if customers achieve adequate satisfaction. Therefore, usability evaluation in e-commerce becomes a very necessary process to ensure acceptability, ease of use, effective and efficient mobile applications and acts as a significant reference for developers seeking advice for design and feature improvements [36]. In application development, usability evaluation helps in raising the profits, improving designs, and reaching the exact users" expectations.…”

Section: B Usability and Usability Testingmentioning

confidence: 99%

Increasing User Satisfaction of Mobile Commerce using Usability

Lynn¹,

Sourav²,

Setyohadi³

2020

IJACSA

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Online shopping continues to simplify people's way of life in the present world. People no longer need to physically visit stores to buy items for home use or other purposes. This can be done online using mobile applications to order for preferred items, which can be delivered in return. However, the increase in the features of mobile applications and mobile devices makes usability testing a necessary aspect in today's advancement of technology. This paper uses an experiment-based usability testing evaluation on Lazada Indonesia mobile application to understand four usability factors, namely, ease of use, efficiency, functionality, and satisfaction. The test was performed using 40 participants and all were students from Universitas Atma Jaya Yogyakarta, Universitas Gadjah Mada, and Universitas Sanata Dharma. These performed 6 tasks on the mobile application and later answered a questionnaire to capture their views concerning the usability of the mobile application. The results were analyzed using SPSS software and descriptive statistics were displayed using standard deviation and arithmetic means. The results from the evaluation showed that the mobile application is easy to use, efficient, and has good functionality. However, some issues were mentioned by participants which indicated that users were not fully satisfied with the mobile application. Therefore, this calls for designers to consider these usability issues to increase user satisfaction.

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Do safe buy buttons and integrated path-to-purchase on social platforms improve users’ shopping-related responses?

Cited by 25 publications

References 76 publications

Past, Present, and Future of Impulse Buying Research Methods: A Systematic Literature Review

Past, Present, and Future of Impulse Buying Research Methods: A Systematic Literature Review

Cooperation and decision making in a two-sided market motivated by the externality of a third-party social media platform

Increasing User Satisfaction of Mobile Commerce using Usability

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