Do the different store formats of the same brand matter to Chinese customers? An International study on a Japanese fashion brand

Miao, Miao

doi:10.1080/20932685.2018.1550005

Cited by 4 publications

(2 citation statements)

References 51 publications

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“…Di negara berkembang seperti Indonesia, toko ritel biasa dikelola dalam bentuk single-brand stores dan multi-brand stores [16]. Single-brand specialty stores merupakan toko ritel yang hanya menjual dan mengoperasikan satu merek saja sedangkan multi-brand stores merupakan toko ritel yang menawarkan beberapa merek dalam tingkat lingkungan toko yang tinggi dan menampilkan posisi, citra, dan nilai dari suatu merek [16].…”

Section: E Format Toko Ritel (Retail Store Format)unclassified

Pengukuran Tingkat Kepuasan dan Loyalitas Pelanggan terhadap Toko Ritel Kosmetik Make Over di Surabaya

Aulia¹,

Wibawa²

2020

JSSITS

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Semakin banyaknya produk kosmetik yang beredar membuat pelanggan memiliki lebih banyak alternatif, sehingga akan lebih sulit untuk mendapat kepuasan yang dapat menimbulkan loyalitas pelanggan terhadap suatu merek atau toko. Penelitian ini bertujuan untuk mengukur tingkat kepuasan dan loyalitas pelanggan terhadap setiap format toko ritel Make Over untuk memberikan rekomendasi strategi pemasaran yang dapat meningkatkan dan mempertahankan loyalitas pelanggan. Penelitian ini dilakukan menggunakan pendekatan kuantitatif dan data didapatkan dari kuesioner kepada 150 responden dengan penyebaran kuesioner secara langsung (direct survey) ke toko-toko Make Over di pusat perbelanjaan di Kota Surabaya. Berdasarkan perhitungan ACSI dan CLI, pelanggan yang mengunjungi toko ritel Make Over baik Single-Brand Store dan Multi-Brand Store dirasa sudah puas dan loyal. Penelitian ini juga merumuskan implikasi manajerial yang dapat diterapkan oleh Make Over sebagai referensi tambahan untuk meningkatkan kualitas pelayanan di toko ritelnya dengan fokus pada peningkatan kepuasan untuk Independent Store serta peningkatan kepuasan dan kepercayaan untuk Multi-Brand Store, memaksimalkan customer in-store experience dan customer recovery, serta pembuatan loyalty dan membership program untuk meningkatkan frekuensi pembelian ulang.

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Section: E Format Toko Ritel (Retail Store Format)unclassified

Pengukuran Tingkat Kepuasan dan Loyalitas Pelanggan terhadap Toko Ritel Kosmetik Make Over di Surabaya

Aulia¹,

Wibawa²

2020

JSSITS

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“…Miao focused on how different store models affect customer satisfaction and loyalty and to what extent. He proposed the initial stage of internationalization and creating a unique store atmosphere to improve customer satisfaction in fashion stores by using a variety of store formats [8].…”

Section: The Strategic Change Of the Format Itselfmentioning

confidence: 99%

Spatial Correlation Network of Format in the Central Districts of a Megacity: The Case of Shanghai

Yang

et al. 2019

Sustainability

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The format of different industries within a city is an essential part of a megacity’s development and reflects its central districts’ economic characteristics and development trends. This study takes two central districts in the megacity of Shanghai as its research object and explores the inter-spatial relationships among business format, as well as the mutual spatial relationships within the format network, using the quantitative and qualitative methods of case selection and spatial connectivity. Based on the degree of connectivity, the inter-related formats form a format model association network. Two related characteristics of a format type-related network are hierarchy and stability, and two levels are determined according to the importance of each format in the network: core dominant and non-core dominant. By exploring these relationships, the internal spatial correlation structure of format in the city center, and the hierarchy and systematization of each format, is explained. The results simultaneously contribute to the spatial planning of the central district and provide a valuable policy basis for urban planning managers.

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When good meets fashion brand: from cause-related marketing to Gen Z loyalty

Mersni,

Najjar

2024

Int Rev Public Nonprofit Mark

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Do the different store formats of the same brand matter to Chinese customers? An International study on a Japanese fashion brand

Cited by 4 publications

References 51 publications

Pengukuran Tingkat Kepuasan dan Loyalitas Pelanggan terhadap Toko Ritel Kosmetik Make Over di Surabaya

Pengukuran Tingkat Kepuasan dan Loyalitas Pelanggan terhadap Toko Ritel Kosmetik Make Over di Surabaya

Spatial Correlation Network of Format in the Central Districts of a Megacity: The Case of Shanghai

When good meets fashion brand: from cause-related marketing to Gen Z loyalty

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