Do We Need Trust Transfer Mechanisms? An M-Commerce Adoption Perspective

Abstract

This study aimed to provide a comprehensive analysis of the factors that determine and shape consumers’ behavioral intention to adopt mobile commerce (m-commerce). By integrating the core constructs from the Unified Theory of Acceptance and Use of Technology (UTAUT), together with the trust-building mechanisms, this study explored the importance of the institutional mechanisms and their moderating effects between trust in the vendors and intention to adopt m-commerce. Traditionally, the effects of institutional mechanisms on trust and adoption intention have been considered separately in different study contexts. The purpose of this study was to extend the literature by simultaneously exploring two institutional mechanisms that are conceptually highly similar to each other, namely, structural assurance (SA) and perceived effectiveness of e-commerce institutional mechanisms (PEEIM). A self-administered survey was used to collect data, which were analyzed using partial least squares structural equation modelling (PLS-SEM). The results revealed that most of the constructs examined have significant relationships with the intention to adopt m-commerce. Additionally, PEEIM exhibits a significant moderating effect but SA does not. This study delineates how trust-building mechanisms play important roles in increasing consumers’ confidence in order to promote m-commerce adoption.

Assessing the Effects of the COVID-19 Pandemic on M-Commerce Adoption: An Adapted UTAUT2 Approach

“…Although m-commerce use and/or shopping is usually conducted privately, consumers may be tempted to rely on these apps, as their relatives and friends are pursuing similar avenues [25]. Existing studies that examine the impact of social influence on consumers' intent to continue to use m-commerce in their daily lives have shown certain discrepancies in reported results; social influence often constitutes a key element in triggering consumers' intention towards m-commerce use [16,21,33,39,48,[75][76][77], although this relation is very much context-related and does not always exert a significant influence [17,[24][25][26]29]. Based on these arguments, we infer that:…”

The role of trust and privacy concerns in using social media for e-retail services: The moderating role of COVID-19

“…Numerous studies examined the effect of “third-party assurance seals” on consumers trust, however, there is a paucity of assent on this relationship ( Shao et al, 2022 ). While prior research revealed a significant link between assurance seals and consumers trust (e.g., Sim et al, 2021 ), others have not found a significant effect (e.g., López López Jiménez et al, 2021 ). However, there is very little research on the effect of “assurance seals” on customers’ privacy concerns.…”

How Perceptions of Trust and Intrusiveness Affect the Adoption of Voice Activated Personal Assistants

“…Current IS literatures support the role of trust in predicting usage of systems for various contexts ranging from mcommerce [80], blockchain technology [81], to the conversation AI scenario [28], [29]. However, as outlined previously for the VAPA context the role of trust in predicting the usage scenario has been oversimplified.…”