Does a companion always enhance the shopping experience?

Borges, Adilson; Chébat, Jean-Charles; Babin, Barry J.

doi:10.1016/j.jretconser.2010.02.007

Cited by 130 publications

(134 citation statements)

References 19 publications

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“…Consequently, companions may have a positive effect on utilitarian value of browsing. It has been demonstrated that companions play a prominent role in enhancing pleasant and entertaining aspect of shopping (Hartman and Kiecker, 1991;Jones, 1999;Baker et al, 2002;Borges et al, 2010). This finding may be the same in a browsing context.…”

Section: Statusmentioning

confidence: 88%

“…being more serious and more attentive to store cues (Borges et al, 2010). Consequently, companions may have a positive effect on utilitarian value of browsing.…”

Section: Statusmentioning

confidence: 99%

“…The presence of companions is also an opportunity to share group experience, discuss and exchange knowledge ( Jones, 1999;Baker et al, 2002). When he is accompanied, the shopper would direct some attention towards the companion rather than simply immersing him/herself into the experience (Borges et al, 2010). Therefore, spiritual value may be Managing browsing experience negatively affected by the presence of companions: browsers who are searching for a private moment of solitude and isolation would appreciate to be alone.…”

Section: Statusmentioning

confidence: 99%

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Managing browsing experience in retail stores through perceived value: implications for retailers

Nsairi¹

2012

International Journal of Retail &Amp; Distribution Management

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If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -The objective of this paper is to examine the role of perceived value in managing browsing experience by focusing on its determinants and its consequences in terms of satisfaction and behavioral intentions. Design/methodology/approach -The data were collected through a survey of 470 browsers frequenting cosmetic stores. Structural equation modeling and ANOVA are applied to test hypothesis. Findings -The empirical study allowed testing the effect of situational factors (store atmosphere, accompanying, motivation, mood and time of visit) on browsing's perceived value. It has also contributed to identify value's sources which lead to browser's satisfaction and loyalty.Research limitations/implications -The limitation of this research concerns mainly results' generalization related to methodological issue. Practical implications -The conclusions offer managers the opportunity to learn more about browsers and how to establish a long-term relationship with them. Originality/value -This paper brings new insights by considering browsing as a fully-fledged experience from which the study of perceived value and satisfaction are of a great interest for retailers who aim to make browsers loyal consumers.

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Section: Statusmentioning

confidence: 88%

“…being more serious and more attentive to store cues (Borges et al, 2010). Consequently, companions may have a positive effect on utilitarian value of browsing.…”

Section: Statusmentioning

confidence: 99%

Section: Statusmentioning

confidence: 99%

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Managing browsing experience in retail stores through perceived value: implications for retailers

Nsairi¹

2012

International Journal of Retail &Amp; Distribution Management

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“…Importantly, studies have emphasized the significance of several elements of retail environment, which influence specific consumer responses (Verhoef et al, 2009), namely, in-store experiences that comprises store design and service interface (Baker et al, 2002;Bonnin and Goudey, 2012;Kumar and Kim, 2014;Morganosky and Cude, 2000), price and assortment (Baker et al, 2002), critical service experiences (Vazquez et al, 2001) and shopping experiences (Bäckström, 2011;Bonnin and Goudey, 2012;Borges et al, 2010;Esbjerg et al, 2012;Jones, 1999;Singh and Prashar, 2014).…”

Section: Retail Brand Experiencementioning

confidence: 99%

“…Many studies have highlighted the significance of shopping experiences (Bäckström, 2011;Bonnin and Goudey, 2012;Borges et al, 2010;Esbjerg et al, 2012;Jones, 1999), critical service experiences (Vazquez et al, 2001), creation and consumption experiences (Bäckström and Johansson, 2006), active and creative experiences (McIntyre, 2009), esthetic experiences (Nuttavuthisit, 2014), and past experiences as drivers to recommend and pay more (Loureiro and Araújo, 2014) in retailing. Despite the understanding of these experiential concepts in retailing literature, the academic perspective of investigating brand experiences in retail has been ignored.…”

Section: Introductionmentioning

confidence: 99%

Brand experience anatomy in retailing: An interpretive structural modeling approach

Khan

Rahman

2015

Journal of Retailing and Consumer Services

111

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Capturing the multiple facets of mall experience: Developing and validating a scale

Gilboa

Vilnai‐Yavetz

Chebat

2015

J of Consumer Behaviour

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Many constructs have been tied to the customer experience in shopping malls, including hedonic shopping motivations, activities, excitement, and emotional and cognitive reactions. Yet the literature has not addressed the notion of the mall experience as a construct in and of itself. The current research aim is to conceptualize the mall experience through the development and validation of a measurement scale. We present a four-stage process of scale development and validation, based on three studies with four separate samples of mall shoppers, in which the final stage employs the scale to predict mall equity and loyalty. The suggested scale offers a quantitative measurement of four different mall experiences-seductive, functional, social recreation, and social scene-which differ in their components. This work extends theory in understanding, conceptualizing, and measuring the customer experience in the retail space. On the practical level, the developed scale can serve as a means for planning a mall's marketing mix and launching marketing campaigns in order to attract various groups of customers.

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Does a companion always enhance the shopping experience?

Cited by 130 publications

References 19 publications

Managing browsing experience in retail stores through perceived value: implications for retailers

Managing browsing experience in retail stores through perceived value: implications for retailers

Brand experience anatomy in retailing: An interpretive structural modeling approach

Capturing the multiple facets of mall experience: Developing and validating a scale

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