Does corporate social responsibility affect Generation Z purchase intention in the food industry

Wong, Man Chung

doi:10.1007/s13520-021-00136-9

Cited by 7 publications

(9 citation statements)

References 28 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…LBA type (pull vs push), an essential feature of LBA, has been shown to influence levels of privacy concerns in regard to LBA (Bauer and Strauss, 2016;Unni and Harmon, 2007;Xu et al, 2011). In addition, users' PSE appears to affect their ability to protect their privacy (Chen and Chen, 2015;Youn, 2009), and consumer generation can affect sensitivity to privacy issues (sparks and honey, 2015;Wong, 2021). We expect that consumers with different PSE levels and of different generations will have dissimilar reactions to the same type of LBA.…”

Section: Consumer Perceptions Of Smart Advertisingmentioning

confidence: 99%

“…For example, consumers differ in their ability to protect their privacy (i.e. privacy self-efficacy, PSE; Chen and Chen, 2015; Youn, 2009) and not all generations care about privacy issues equally (sparks and honey, 2015; Wong, 2021). Thus, consumers with different PSE levels and within different generations may have dissimilar reactions to the same type of LBA.…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

The role of privacy-related factors in consumer perceptions of smart advertising

Shieh,

Ling,

Liu

2024

JSTP

View full text Add to dashboard Cite

PurposeAs a smart service, location-based advertising (LBA) integrates advanced technologies to deliver personalized messages based on a user’s real-time geographic location and needs. However, research has shown that privacy concerns threaten the diffusion of LBA. This research investigates how privacy-related factors (i.e. LBA type, privacy self-efficacy (PSE) and consumer generation) impact consumers’ value-in-use and their intention to use LBA.Design/methodology/approachThis study developed and examined an LBA value-in-use framework that integrates the role of LBA type, consumers’ PSE and consumer generation into the technology acceptance model (TAM). Data were collected through two experiments in the field with a total of 374 consumers. The proposed relationships were tested using PROCESS modeling.FindingsThe results reveal that pull (vs push) LBA causes higher value-in-use in terms of perceived usefulness and perceived ease of use, leading to greater usage intention. Further, the differences in the mediated relationship between pull- and push-LBA are larger among consumers of low PSE (vs high PSE) and Generation Z (vs other generations). The findings suggest that the consumer value-in-use brought about by LBA diminishes when using push-LBA for low PSE and Generation Z consumers.Originality/valueThis research is the first to integrate the privacy-related interactions of LBA type and consumer characteristics into TAM to develop a TAM-based LBA value-in-use framework. This study contributes to the literature on service value-in-use, smart services and LBA by clarifying the boundary conditions that determine the effectiveness of LBA in enhancing consumers’ value-in-use.

show abstract

Section: Consumer Perceptions Of Smart Advertisingmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

The role of privacy-related factors in consumer perceptions of smart advertising

Shieh,

Ling,

Liu

2024

JSTP

View full text Add to dashboard Cite

show abstract

“…According to Schlossberg (2016), Generation Z seems to behave differently than the previous generation, including in the domain of consumer behavior. Members of Generation Z find sustainability and social responsibility important when buying a product (Wong, 2021).…”

Section: Generation Z Consumersmentioning

confidence: 99%

Factors influencing Muslim Generation Z consumers’ purchase intention of environmentally friendly halal cosmetic products

Irfany

Khairunnisa

Tieman

2023

JIMA

View full text Add to dashboard Cite

Purpose This study aims to identify the characteristics of Muslim Generation Z and analyze the factors that influence its purchase intention of environmentally friendly halal cosmetic products. Design/methodology/approach This research adopts the quantitative methods of a questionnaire and sampling technique using purposive sampling. The respondents in this study were 300 Indonesian Muslims from Generation Z. Descriptive analysis and structural equation modeling–partial least structural with SmartPLS 3.3.7 software were used to analyze the research data. Findings This study found that of the nine hypotheses tested, seven are confirmed, including the effect of halal labels on halal-green awareness, environmentally friendly labels on halal-green awareness, environmental knowledge on halal-green awareness and knowledge on attitudes. Meanwhile, religiosity and halal-green awareness influence attitudes and attitudes that affect the purchase intention of environmentally friendly halal cosmetics. Two hypotheses that are not accepted are the influence of religiosity on halal-green awareness and halal-green awareness on attitudes. The findings are expected to increase interest in buying environmentally friendly halal cosmetics by better understanding consumer behavior, especially Generation Z. Practical implications Cosmetics manufacturers benefit from halal-green branding on their products to enter new halal markets and increase market share. Originality/value This study is more comprehensive than previous studies, combining halal and environmentally friendly elements with a focus on Generation Z.

show abstract

“…Earlier research based on social identity theory investigated how CSR affects consumer loyalty, satisfaction and purchase intention (Alhouti et al , 2021; Schellong et al , 2019; Wong, 2021), which are regarded as the most important CSR consumer behavior outcomes. Chia et al (2020) supported this viewpoint by indicating that consumers are more likely to be happy with firms that actively engage in CSR, consider societal welfare and prioritize societal issues over immediate self-interest.…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

“…CSR initiatives are thought to be useful marketing techniques that can help a company to enhance its performance by generating favorable responses from consumers (Schellong et al , 2019; Wong, 2021). While there is substantial evidence that CSR practices have a significant impact on a variety of consumer behavioral responses in general (Ahn, 2019; Chia et al , 2020), it is unclear whether all of the brand’s CSR programs (e.g.…”

Section: Introductionmentioning

confidence: 99%

Do all brand CSR initiatives make consumers happy? The role of CSR-brand (mis)fit and sense of relatedness

Gilal

Martinez

et al. 2023

JPBM

View full text Add to dashboard Cite

Purpose This paper aims to explore whether brand corporate social responsibility (CSR) initiatives increase consumers’ happiness via a mediating mechanism of emotional brand attachment and to examine how brand CSR’s effect may be moderated by CSR fit (e.g. CSR-brand fit vs misfit) and sense of relatedness (e.g. low vs high). Design/methodology/approach A series of six studies (including the one that is available online), combining field and experimental data, were conducted to test the hypothesized relationships. Findings Results support the hypothesis that brand CSR initiatives make consumers happy by increasing their attachment to the brand (Studies 1 and 2). This effect is strengthened both directly and indirectly through emotional attachment when brands engage in CSR fit activities (Study 3), but it is weakened when brands engage in CSR misfit activities (Study 4). Furthermore, the effect is more pronounced when brands choose CSR activities that have a high sense of relatedness, and it is eliminated when brands use CSR activities with a low sense of relatedness (Study 5). Finally, the results indicate that when brand CSR programs make consumers happy, they become more likely to purchase, spread positive word of mouth and pay a premium (Study 6). Originality/value This research has several major implications for business-to-consumer companies that are unsure about the value of brand CSR initiatives, want to make consumers happy but are unsure which CSR strategies to focus on and/or have decided to launch CSR initiatives but lack guidance on the specific strategies relevant to their desired performance outcomes.

show abstract

Does corporate social responsibility affect Generation Z purchase intention in the food industry

Cited by 7 publications

References 28 publications

The role of privacy-related factors in consumer perceptions of smart advertising

The role of privacy-related factors in consumer perceptions of smart advertising

Factors influencing Muslim Generation Z consumers’ purchase intention of environmentally friendly halal cosmetic products

Do all brand CSR initiatives make consumers happy? The role of CSR-brand (mis)fit and sense of relatedness

Contact Info

Product

Resources

About