Corporate social responsibility (CSR) becomes more and more prevalent in the business world and is considered as one of the factors to make purchase intentions by customers. Thus, corporations are obliged to implement CSR initiatives to attract their customers. Generation Z is born in the world with the internet and social media. They are more able to handle technology and reply on the internet or social media to receive or search for information. They are more concerned with social issues or environmental problems. Therefore, CSR is one of the considerations when they make purchase decisions. This study is to explore whether CSR affects Generation Z purchase intentions in the food industry and which CSR categories have impacts on the purchase intention of Generation Z. A survey was used to collect the data from the youngsters at a post-secondary education institution. The findings showed that Generation Z will consider the CSR performance of the corporations in the food industry when they made purchase decisions. Most of the CSR initiatives, except shareholder related initiatives, had impacts on purchase intention. This may be due to the characteristics of Generation Z.
Traditional procedures for marketing research need to be reviewed when working with a specialized population. This study's Hispanic test group is distinct from the typical population and diverse internally, with societal and attitudinal idiosyncrasies as well as differing language and cultural backgrounds, that can hamper the execution of basic methodology; for example, a mall intercept. This article explores alternative procedurers necessary to conduct consumer testing among Hispanic women. It is based on a substantial study conducted by a major consumer products company, and a major independent research firm and documents the planning and implementation of the study. It draws conclusions about Hispanics as a marketing and sensory research target, offers general direction for researchers approaching the Hispanic market for the first time and discusses such details as the need for over recruitment, nuances of language and various Spanish dialects, the need to simplify directions and the target audience's difficulty in dealing with the concept of quantifying the degree of liking and disliking.
The original article has been corrected. During production of the article, the author name was represented incorrectly on the article. This is now correct.
Halal Industry currently has become the fastest-growing business all over the world. The trend among consumers is choosing halal as their main product because it brings a huge benefit to their lifestyle. Despite the undeniable growth of the Halal Industry, the constant halal issues that are arising in the halal market are worrying because it can give a negative impact on the halal industry. To eradicate the halal issues, Malaysia developed halal laws as a mechanism for protecting the consumer and ensuring all halal activities are conducted accordance in with the manner by following acts, laws, regulations, and standards. The objective of this study is to examine the implementation of halal laws in eradicating halal issues. Through a legal research method, this paper analyses the provision of related laws that govern all matters relevant to halal. The laws are consisting of Trade Description Act 2011, Food Act 1983, Food Hygiene Regulations 2009, Local Government Act 1976, Consumer Protection Act 1999, and Custom Act 1967. The result of this study is important to understand the legislation and consequences of halal laws in eradicating halal issues.
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