Does corporate social responsibility matter even in the B2B market?: Effect of B2B CSR on customer trust

Han, Sang Lin; Lee, Jong Won

doi:10.1016/j.indmarman.2020.12.008

Cited by 50 publications

(34 citation statements)

References 53 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…However, these studies are limited to standard marketing outcomes, such as customer trust, satisfaction and loyalty (e.g. Han and Lee, 2021; Jean et al. , 2016; Homburg et al.…”

Section: Theoretical Background and Conceptualizationmentioning

confidence: 99%

How can suppliers increase their buyers’ CSR engagement: the role of internal and relational factors

Peng

Zhang

Donk

et al. 2022

IJOPM

View full text Add to dashboard Cite

PurposeBuyer engagement proves important supports for suppliers' corporate social responsibility (CSR); however, little is known about whether and how buyer CSR engagement can be actively searched for by a supplier and what activities and policies of suppliers could enhance buyer CSR engagement. From the perspective of resource dependence theory, this study aims to explore how suppliers seek to achieve buyers' CSR engagement.Design/methodology/approachThe proposed model and hypotheses were tested by structural equation modeling methodology using survey data collected from 243 manufacturing and service firms in China.FindingsThe results show that instrumental CSR motives and internalization of CSR policies jointly improve buyers' dependence, which in turn increases buyers' CSR engagement. In addition, this study investigates the influence of suppliers' trust on the effect of buyers' dependence on buyers' CSR engagement and finds a negative moderating effect on the dependence–engagement relation.Practical implicationsThe findings show that suppliers can actively engage in CSR to strengthen their position and improve the buyer CSR engagement. In fact, proactive CSR policies and implementation do pay off in the long run for them.Originality/valueThis study offers a fresh perspective on the role of suppliers in improving CSR. In contrast to much of the literature that has considered buyer-initiated practices and policies, this is the first theoretical and empirical investigation into how suppliers can increase the buyer CSR engagement.

show abstract

“…However, these studies are limited to standard marketing outcomes, such as customer trust, satisfaction and loyalty (e.g. Han and Lee, 2021; Jean et al. , 2016; Homburg et al.…”

Section: Theoretical Background and Conceptualizationmentioning

confidence: 99%

How can suppliers increase their buyers’ CSR engagement: the role of internal and relational factors

Peng

Zhang

Donk

et al. 2022

IJOPM

View full text Add to dashboard Cite

show abstract

“…As our previous review has shown, there are clear regional differences in studies on company sustainability. In particular, the Latin American area is deficient in studies that address business sustainability (Crane & Glozer, 2016; Lizarzaburu & Del Brio, 2016; Ocampo López et al, 2016; Sierra‐García et al, 2014; Ullah & Sun, 2021) What can condition the achievement of the SDGs established in the 2030 agenda (UN, 2015), as indicated by Han and Lee (2021).…”

Section: Future Lines Of Researchmentioning

confidence: 99%

Stakeholder engagement, Csr development and Sdgs compliance: A systematic review from 2015 to 2021

López‐Concepción

Gil-Lacruz

Saz‐Gil

2021

Corp Soc Responsibility Env

View full text Add to dashboard Cite

The conceptualization of the stakeholders of the companies for the fulfillment of the objectives of sustainable development is controversial, even more so, if it is approached from the perspective of corporate social responsibility and the psychology of the employees and their behavior. The existing literature and knowledge on the relationship among the stakeholder approach, corporate social responsibility and the achievement of the SDGs remain unstructured and fragmented. The objective of the manuscript is to identify and systematize scientific research on the stakeholder approach with respect to corporate social responsibility, in order to achieve business sustainability, in response to sustainable development goals and from the perspective of the well‐being of workers. Our main contribution to the literature review is to focus on all these issues together, and not in isolation. A systematic literature search is conducted following Preferred Reporting Items for Systematic reviews and Meta‐Analyzes (PRISMA). The approaches, issues and methodologies that predominate in the academic field in the last 5 years (2015–2021) were analyzed. Based on this review, we define a research agenda that synthesizes key trends and promising lines of research for further advancement of theoretical and empirical knowledge on the relationship among stakeholders, corporate social responsibility, and human resource management.

show abstract

“…Sánchez-Torné et al (2020) also state that firms with positive levels of CSR show equally positive levels of corporate reputation. Furthermore, Han and Lee (2021) point out that financial results can benefit through the improvement of corporate image caused by increased market share, rate of sales, and decreased operation expenses along with consequentially enhanced market value and competitiveness. These arguments provide evidence that encourages CSR involvement among listed firms.…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

Corporate Social Responsibility and Product Market Power

2022

View full text Add to dashboard Cite

This study explores the impact of corporate social responsibility (CSR) on the product market power by examining listed firms on the Taiwan Stock Exchange and Taipei Exchange from 2005 to 2017. We use CSR awards as a social responsibility indicator, and the results show a positive relationship between CSR and excess price-cost margins (market share), supporting the thesis that firms that value CSR activities can strengthen the competitive advantage of products in the market.

show abstract

Does corporate social responsibility matter even in the B2B market?: Effect of B2B CSR on customer trust

Cited by 50 publications

References 53 publications

How can suppliers increase their buyers’ CSR engagement: the role of internal and relational factors

How can suppliers increase their buyers’ CSR engagement: the role of internal and relational factors

Stakeholder engagement, Csr development and Sdgs compliance: A systematic review from 2015 to 2021

Corporate Social Responsibility and Product Market Power

Contact Info

Product

Resources

About