Does Cultural Capital Structure American Consumption?

Holt, Douglas B.

doi:10.1086/209523

Cited by 971 publications

(1,027 citation statements)

References 26 publications

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“…The French sociologist Pierre Bourdieu was a pioneer in applied critical ethnography (Kincheloe and McLaren, 2000). His theory of cultural capital-culture is historically re/produced by its social agents in their everyday lives (Bourdieu, 1979)-has been acknowledged as the most comprehensive and relevant theory to explain contemporary mass consumption (Holt, 1998) and has become central to understanding contemporary consumer culture (Arnould, 2006). This paper argues that Pierre Bourdieu's contribution to understanding consumer culture can extend beyond theory, to encompass his method of conducting ethnographic research.…”

Section: The Role Of Ethnography In Marketing and Branding Researchmentioning

confidence: 99%

Modeling in branding: a critical ethnography approach

El-Amir

Burt²

2010

Qualitative Market Research: An International Journal

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Purpose-The paper aims to shed light on the potential of ethnography to provide a dialectical approach to modeling the process of branding as its focus widens from managerial to social.Design/methodology/approach-A critical approach to ethnography is adopted and implemented in light of the French sociologist Pierre Bourdieu's ethnographic modeling technique of 'Participant Objectification' (Bourdieu and Wacquant, 1992).Findings-The paper demonstrates from the customer standpoint-of a case of a grocery retailer-the ability of critical ethnography to dialectically model the branding process as an organic cultural whole, which envelops an intricate set of different, yet interdependent, social and managerial systems, functioning in a coherent and complementary manner. Research limitations-The empirical evidence is limited to the area of grocery retailing. Thus, widening the application of the technique in other areas would be desirable. Practical implications-The dialectical nature of the critical approach to modeling yields a rich multi-faceted view of the branding process that could help remedy the problem of detachment from complex reality, which has often been a criticism of traditional approaches to modeling in marketing.Originality/Value-The suggested dialectical approach to modeling expands the potential use of ethnography within the critical orientation to theory building in marketing generally, and branding in particular through elaborating the process of cultural construction from textual via participant observation to dialectical via participant objectification.

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Section: The Role Of Ethnography In Marketing and Branding Researchmentioning

confidence: 99%

Modeling in branding: a critical ethnography approach

El-Amir

Burt²

2010

Qualitative Market Research: An International Journal

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show abstract

“…Yet, field analysis maintains that ''highly educated,'' ''young,'' ''old,'' ''male,'' or ''female'' are as much social forms as anything else. In fact the basic field insight is that the meaning (and consensually defined identity labels) of social positions and social forms derive from the array of symbolic goods and products that are consumed by individuals that occupy those social positions (Holt, 1998).…”

Section: Sociological Determinism In the Space Of Positionsmentioning

confidence: 99%

“…Although it is possible to think of the answer to this question as being something that can be left to empirical adjudication on a study-bystudy basis, field theory suggests that a more systematic and generalizable formulation is feasible. Recent research suggests that across a wide variety of products and industries, the type of audience that is attracted to appeal of ''authenticity,'' ''originality,'' and ''craft'' values is essentially the same: young, highly educated members of symbol and culture production occupations (Bourdieu, 1984;Holt, 1998Holt, , 2002Johnston & Baumann, 2007;Thompson & Arsel, 2004).…”

Section: Audiences and Producers One Space Or Two?mentioning

confidence: 99%

The comparative analysis of organizational forms: Considering field and ecological approaches

Ližardo¹

2009

Studying Differences Between Organizations: Comparative Approaches to Organizational Research

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“…These streams of research are interdependent and complex, building on the idea of cultural capital (Holt 1998;Allen 2002) and attempting to develop a culturally-based resource theory of the consumer that parallels the resource-based theories of the firm (Hunt and Morgan 2004).…”

Section: Consumer Culture Theorymentioning

confidence: 99%

Introducing structuration theory in communal consumption behavior research

Algesheimer

Gurǎu

2008

Qualitative Market Research: An International Journal

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Purpose -In community research, there is a large gap between theoretical developments and empirical proves. Especially, in micro-macro contexts, where the interaction between micro-(the community member) and macro-(the community) level variables have significant effects, no comprehensive theoretical approach that explicitly frames micro-macro phenomena has been considered in empirical methodology. This study attempts to present a multilevel theoretical framework which explains the complex interrelationship of various elements that shape consumption experience and market institutions. Design/methodology/approach -Based on practical questions related to community research, where individuals act in communal contexts, shape the community and are influenced by the community, the importance of studying micro-macro phenomena are discussed. These preliminaries form assumptions that are integrated into theoretical and methodological developments. It is shown how structuration approaches meet the assumptions on communal consumption research and how multilevel analyses fit into the assumptions that are raised by the structuration approach. Findings -The paper develops and presents a multilevel model, which represents the interplay among various cultural levels that influence consumption experience and the evolution of consumption trends. This model proposes a theoretical framework which explains structuration in consumer research contexts. Originality/value -Academics can use this study to understand the link between communal consumption theory to methodology. They have access to a research framework that integrates micro-macro effects and receive some ideas on possible structures and variables they can analyze. Practitioners learn that within communal research consumption patterns do not only influence individuals, but they also determine the community's structure that in turn shapes the behaviour of its members.

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Does Cultural Capital Structure American Consumption?

Cited by 971 publications

References 26 publications

Modeling in branding: a critical ethnography approach

Modeling in branding: a critical ethnography approach

The comparative analysis of organizational forms: Considering field and ecological approaches

Introducing structuration theory in communal consumption behavior research

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