“…Internal factors (strengths, weaknesses) are used to test assets within an organization (Marić & Ilić, 2012). External factors are used (opportunities, threats) to investigate factors in the environment beyond the organizational control that affect organizational performance (Gürel & Tat, 2017), (Njoroge, Ongeti, Kinuu, & Kasomi, 2016). Information obtained can be integrated in different matrix combinations of the four factors in determining strategies for long-term progress (Yuksel & Dagdeviren, 2007;Živković, Nikolić, Djordjević, Mihajlović, & Savić, 2015).…”