“…The literature, regardless of the explicit use of signaling theory, has examined a number of signal variables including production budget (Akdeniz & Talay, 2013;Brewer, Kelley, & Jozefowicz, 2009;De Vany & Walls, 2002;McKenzie, 2009;Ravid, 1999); star power (Akdeniz & Talay, 2013;Brewer et al, 2009;De Vany & Walls, 1999;Nelson & Glotfelty, 2012;Prag & Casavant, 1994;Ravid, 1999); sequels (Akdeniz & Talay, 2013;Basuroy et al, 2006;Moon, Bergey, & Iacobucci, 2010); major film award nominations and prizes (Deuchert, Adjamah, & Pauly, 2005;Nelson, Donihue, Waldman, & Wheaton, 2001;Prag & Casavant, 1994) and online film reviews (Moon et al, 2010). In terms of geographical coverage of the research, literature to date on film performance has rarely focused on countries other than the US, the UK and European markets.…”