DOES INTERNET MARKETING FACTORS WITH ISLAMIC VALUE IMPROVE SMEs PERFORMANCE?

Abstract

Internet marketing is seen as the right business strategy for small and medium business enterprises in the current revolutionary era. This study aims to determine the effect of factors in internet marketing in order to improve business performance of small and medium business units using the islamic perspective. This research was analyzed using the structural equation modeling (SEM) approach. Research project was carried out by utilizing the internet marketer community in Java Indonesia, with a sample of 245 business units according to the desired criteria. Research results can be analyzed that the hypothesis in this study as a whole is accepted,so that it can be concluded that a business strategy uses combination of internet marketing aspects and Islamic values can be a improve SMEs performance . Especially in aspects of building consumer trust, categorizing consumer preferences specifically, producing broad customer relationship solutions, and the ability of SMEs to expand the range of business functions that focus on the customer, so the customer growth achieved can be utilized in improving the overall performance on SMEs.

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