Does one size fit all? A dual double diamond approach to country-specific advantages

Cho, Dong–Sung; Moon, Hwy‐Chang; Kim, Minyoung

doi:10.1057/abm.2008.27

Cited by 47 publications

(54 citation statements)

References 10 publications

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“…Nation branding has been defined as "the strategic self-presentation of a country with the aim of creating reputational capital through economic, political and social interest promotion at home and abroad" (Szondi, 2008, p.5). The domain of nation branding extends beyond a consumer focus on tourism promotion (Dinnie et al, 2010;Pike, 2005) to include extra functions such as investment attraction (Arregle et al, 2009;Capik, 2007;Cho et al, 2009;Lee and Rugman, 2009), export promotion (Tesfom et al, 2004) and public diplomacy, which is the dialogue with foreign publics designed to inform and influence (Cowan and Cull, 2008;Fullerton et al, 2009). …”

Section: Theoretical Backgroundmentioning

confidence: 99%

A framework of place branding, place image, and place reputation

Foroudi

Gupta

Kitchen

et al. 2016

QMR

107

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Purpose -This paper develops a framework that links the concepts of place branding, place image, and place reputation. Focusing on the antecedents and outcomes of place branding in the context of an emerging country, namely Iran, the model further examines critical moderation variables.Design/methodology/approach -A qualitative approach was undertaken, comprising face-toface in-depth interviews with fifteen respondents, involved in communicating about their country for various purposes such as encouraging tourism, promoting exports, and attracting investments. Based on analysis of the qualitative data, a comprehensive framework for place branding was formulated.Findings -Findings indicate that the key indicators of identifying a place brand come under two headings, namely national culture (country's name, country's brand, country attributes, social changes, geography and environment, people, culture (history, language, etc.), and infrastructure (security, economic condition, technological advancement, tourism development goals, place marketing and promotional strategy), which influences on the favorability of place branding. In addition, five main moderators of the outcomes of place branding were identified, namely, political perception, social media and news, place awareness, place association, and tourism experience.Practical implications -Effective place branding could help a country attract tourists, visitors, traders, and investors. Place branding should be considered a constructive tool that can be successfully applied to managing a country's image.Originality/value -Place branding has received little attention in the context of emerging markets. This is the first known study undertaken with a view to understand and develop a place branding model that links with place image and place reputation in an emerging country. The study identifies twelve antecedents of place branding and five important moderators. Findings will help policy makers, country brand managers, and communication professionals more generally who deal with a country's image and reputation and those involved in improving the tourism industry in Iran.

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Section: Theoretical Backgroundmentioning

confidence: 99%

A framework of place branding, place image, and place reputation

Foroudi

Gupta

Kitchen

et al. 2016

QMR

107

View full text Add to dashboard Cite

show abstract

“…Cho, Moon and Kim (2009) introduced a more comprehensive model, 'dual double diamond', to explain the competitiveness of countries with heterogeneous attributes. This model integrates international context of the generalized double diamond model and human factors of the nine-factor model.…”

Section: Evolving Theories Of Competitivenessmentioning

confidence: 99%

Competitiveness: Review, Reflections and Directions

Bhawsar

Chattopadhyay

2015

Global Business Review

128

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Competitiveness has now become a buzzword like globalization. It has received attention from researchers, governments and business organizations because of its close association with the success of an entity. In the past decades, many works on competitiveness with different perspectives have been published. But competitiveness is yet an elusive concept, the relevance of which is changing with time. There is a need for a comprehensive review of extant literature on the subject. This review article presents the state-of-the-art development of competitiveness research. To begin with, the article lays the foundation for basic understanding on competitiveness at various levels, such as nation, industry and the firm. After elaborating on the theories of competitiveness that have evolved over the years, it gives insight on the measurement models. The plethora of studies that signify different approaches to measure competitiveness are discussed at length. The future direction of competitiveness research is also suggested.

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“…This model explains factors which make a nation a successful home base for a particular industry and how firms could take advantage of the favourable conditions. Further development of the Diamond Model includes Moon, Rugman and Verbeke (1998), Moon and Cho (2000), and Cho, Moon and Kim (2009). Moon et al's (1998) "generalized double diamond model" incorporates both domestic and international diamond and emphasizes foreign direct investment (FDI) of a nation.…”

Section: Theories Of Competitivenessmentioning

confidence: 99%

International Competitiveness and the Fourth Industrial Revolution

Liu¹

2017

EBER

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A B S T R A C T Objective:The objective of this article is to review the definitions, theories, and drivers of international competitiveness, examine how the Fourth Industrial Revolution (4IR) impacts the competitiveness framework, and build an ecosystematic model of competitiveness in the 4IR. Research Design & Methods:The analytical work makes reference to the existing literature on international competitiveness, following a SALSA (Search, AppraisaL, Synthesis, and Analysis) approach. The development of competitiveness theories and determinants are examined. Findings: International competitiveness theories at country, industry, and firm levels, and its macroeconomic and microeconomic determinants are closely related, calling for a systematic approach in a competitiveness study. As a result, this article models competitiveness in the new era of the 4IR using an ecosystematic approach. Policy and managerial implications of the model are discussed following an integrated method. Implications & Recommendations: Innovation, technological advancement, and relevant policies should be examined and understood in an ecosystematic approach. Future studies should theoretically model different components of the 4IR into the competitiveness framework and empirically examine the impact of 4IR to competitiveness from various aspects. Contribution & Value Added: This article emphasizes the role of growing reliance on technology. It helps policymakers to re-evaluate national competitiveness by examining a nation's involvement and response to 4IR and how 4IR may potentially impact productivity and prosperity of a nation. It also deepens our understanding on firm level competitiveness in the age of 4IR and suggests future research direction. Article type:conceptual paper

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Does one size fit all? A dual double diamond approach to country-specific advantages

Cited by 47 publications

References 10 publications

A framework of place branding, place image, and place reputation

A framework of place branding, place image, and place reputation

Competitiveness: Review, Reflections and Directions

International Competitiveness and the Fourth Industrial Revolution

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