Does Product Semantics Matter in Stimulating Impulse Buying Behavior for Internet Products?

Abstract

Design-driven innovation has become the source of the third-dimensional innovation driving force behind technology and outside the market, aiming to explore breakthrough innovation in product semantics for Internet products. This research tries to define the concept of product semantics and construct a consumer purchase decision model for Internet products with product semantic perception as the antecedent variable. In addition, how product semantics could stimulate consumers' expected regret and impulse purchase for Internet products is explained. The research finds that product semantic perception significantly affects consumers' expected inaction regret, which promotes their impulse purchase intention for Internet products; and expected inaction regret partially mediates between product semantic perception and impulse purchase intention. Self-control ability of consumers negatively moderates the relationship between their expected inaction regret and impulsive purchase intention for Internet products. Thus, the “non-use function” design of product semantics can effectively meet and lead the spiritual and cultural needs in hedonistic Internet shopping for consumers.

The Impact of Scarcity on Consumers’ Impulse Buying Based on the S-O-R Theory

“…It involves an investment made through a given motivation in which the decision to purchase something does not depend on profound thought processes. Impulse buying can be induced by external stimuli and personal emotions (Addo et al, 2020;Ahmed et al, 2020;Huang and Cai, 2021) with current research indicating that consumers' perceived scarcity of products leads to a fear of 'missing out' and therefore influences a consumers' choices and decisions (Hodkinson, 2019;Zhang Z. et al, 2020). Thus, this study focuses on the scarcity of medical protective equipment and based on the S-O-R model, considers if scarcity influences consumers' impulse buying by the FOMO and therefore proposes hypothesis 1.…”

Perilaku Belanja Impulsif Secara Online

“…E-commerce merupakan salah satu model bisnis yang berkembang akibat dari kemajuan teknologi yang terjadi pada era postmodern, yang melakukan penawaran produk dan memberikan layanan melalui internet. Pasar online dapat mempercepat peralihan masyarakat modern menjadi masyarakat postmodern yang fokus pada konsumsi dan didominasi serta dikendalikan oleh simbol-simbol seperti pola, gambar, dan informasi (Huang & Cai, 2021). Konsumen pada era postmodern lebih mengutamakan gaya hidup tanpa melihat fungsi dan tujuan dari konsumsi, Ni Luh Putu Erma Mertaningrum, I Gusti Ayu Ketut Giantari, Ni Wayan Ekawati, Putu Yudi Setiawan/ Perilaku Belanja Impulsif Secara Online dimana pola konsumsinya lebih didominasi atas konsumsi simbol yang mendorong mereka membeli sesuatu untuk meningkatkan identitas social sehingga mereka disebut sebagai masyarakat konsumeris.…”

“…Produk merupakan benda yang mengandalkan atributnya untuk memenuhi kebutuhan konsumen, atas dasar hal tersebut Huang & Cai (2021) melakukan pengujian terkait persepsi semantik produk dalam mempengaruhi pembelian impulsif konsumen secara online. Temuan penelitian ini menunjukkanbahwa persepsi semantik produk memiliki pengharuh signifikan terhadap pembelian impulsif melalui variabel penyesalan atas kelambanan tindakan yang diharapkan.…”