Does social media activity lead to more funds? – A study on Indian start-ups

Singhal, Nidhi; Kapur, Deepak K.

doi:10.1108/jeee-07-2021-0290

Cited by 8 publications

(3 citation statements)

References 77 publications

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“…Facebook, YouTube, and WhatsApp are among the most popular social media sites in India, based on usage reach (Diwanji, 2020). The regular use of Twitter and comments from other Twitter users seems to have a beneficial impact on the finances raised by the start-up (Singhal & Kapur, 2022). This signifies the importance of this study from marketers' point of view.…”

Section: Introductionmentioning

confidence: 66%

Social Media Usage

Mude

Undale

2023

International Journal of E-Business Research

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Social media is an important part of young generations' digital lives and has become much more than a social connection tool. This research offers comprehensions into usage of social media among Gen Y and Gen Z and investigates the usage of social media's features such as socialization, information, entertainment, education, and shopping. Various previous studies are available which attempted to investigate the usage of social media by Gen Z and Gen Y independently. This study is the first that attempted to compare the usage between Gen Z and Gen Y. This is an empirical study comprising 293 respondents from Gen Y and Gen Z, who were selected purposively. The findings suggest that Gen Z use social media more than Gen Y for education, entertainment, shopping, and socialization whereas social media usage of both the generations for information seeking are equal. This study offers recommendations for companies from India to consider incorporating social media marketing actions to encourage their brands and products to specific age groups.

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Section: Introductionmentioning

confidence: 66%

Social Media Usage

Mude

Undale

2023

International Journal of E-Business Research

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“…Social media is a discretionary and costless tool where entrepreneurs convey signals to overcome information asymmetry. An active engagement by early-stage start-ups on social media has been found to give access to resources, especially funding (Wang and Wu, 2019; Singhal and Kapur, 2022).…”

Section: Introductionmentioning

confidence: 99%

“…Literature based on entrepreneurship and start-ups has focused on a variety of structured social media measures such as – number of original tweets, number of tweets of other users liked by the author of the tweet, number of retweets of authors tweet, ratio of the number of followers to the number of tweets, Twitter engagement, number of retweets and likes per original tweet (Lundmark et al , 2017; Wang and Wu, 2019; Prokofieva and Miah, 2020; Singhal and Kapur, 2022). The content posted by start-ups on social media has received limited focus (Fischer and Reuber, 2014; Kuffo et al , 2018; Albarrak et al , 2020).…”

Section: Introductionmentioning

confidence: 99%

Mind your own business and communicate the same! – signaling content that makes investors interested

Singhal

Kapur

2023

JEEE

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Purpose This study aims to understand the impact of underlying theme in the communication on social media on funding received by early-stage start-ups. Design/methodology/approach The study is based on empirical testing of data of 849 start-ups and more than 130K tweets. Machine learning (ML) model has been used for text classification of 130K+ tweets. Causal mediation analysis with bootstrapping is carried out for hypothesis testing. Findings Tweets addressing quality-related uncertainty are a predictor of amount of funds raised. Audience response acts as a mediator between tweets focusing on relational orientation and amount of funds raised. Research limitations/implications The authors advance signaling theory by theorizing and investigating the importance of signal content. Endogenous signal of quality directly influences the start-ups outcomes, while exogenous signal helps disseminate information and influence the success. Practical implications Entrepreneurs should put in concerted effort to reduce uncertainty about the start-ups. Value creation is a central concept for start-ups; however, communicating value should be the dominant part of social media strategy. Originality/value Computer-based language processing techniques have amplified the research focused on content. To the best of the authors’ knowledge, this is the first comprehensive study that explores underlying themes of communication of start-ups and their impact on acquiring funds.

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Value creation and appropriation from the use of machine learning: a study of start-ups using fuzzy-set qualitative comparative analysis

Costa-Climent,

Navarrete,

Haftor

et al. 2023

Int Entrep Manag J

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This study focuses on how start-ups use machine learning technology to create and appropriate value. A firm’s use of machine learning can activate data network effects. These data network effects can then create perceived value for users. This study examines the interaction between the activation of data network effects by start-ups and the value that they are able to create and appropriate based on their business model. A neo-configurational approach built on fuzzy-set qualitative comparative analysis (fsQCA) explores how the design of a firm’s business model interacts with various aspects to explain value creation and appropriation using machine learning. The study uses a sample of 122 European start-ups created between 2019 and 2022. It explores the system of interactions between business model value drivers and value creation factors under the theory of data network effects. The findings show that start-ups primarily activate the efficiency and novelty elements of value creation and value capture.

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Does social media activity lead to more funds? – A study on Indian start-ups

Cited by 8 publications

References 77 publications

Social Media Usage

Social Media Usage

Mind your own business and communicate the same! – signaling content that makes investors interested

Value creation and appropriation from the use of machine learning: a study of start-ups using fuzzy-set qualitative comparative analysis

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