Does Strategic Planning Influence Synergy and Therefore a Firm’s Performance? An Empirical Study at Selected Manufacturing Companies in Indonesia

Oroh, Augustinus Nicolaas Hillebrandes

doi:10.1007/978-981-10-0986-0_9

Cited by 3 publications

(4 citation statements)

References 35 publications

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“…Again, the fundamental of the above mentioned environment serving organization based view is aligned with another prominent scholars definition of competitive advantage,who stated that a firm which is able to produce more economic value than its competitors gains a competitive advantage in its product market [24]. This can be referred back to Ansoff's product market growth strategies in the Ansoff Matrix Model which was explained earlier and includes market penetration, market development, product development, and diversificationstrategies.…”

Section: Environmental Turbulencementioning

confidence: 76%

“…Previous research on product market uncertainty revealed that companies which restructured to lower information-processing costs and raise internal synergy had the highest financial performance [11]. A research study in manufacturing companies in Indonesia revealed that synergy has shown a positive effect to firm"s performance and then a mediating role of the strong relationship between strategic planningandfirm"sperformance [24]. However,ingeneralnotmanystudieson strategicmanagement have given enough attention to the real benefits of internal synergistic efforts, but more on the external variables like mergers andacquisitions.…”

Section: Internal Synergistic Effortmentioning

confidence: 99%

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Does an Environment Serving Organization Based View Support A Product Market Strategy? A Firm Performance Analysis

Oroh¹

2019

Proceedings of the Proceedings of the 1st Workshop Multimedia Education, Learning, Assessment and Its Implementation in Game An

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This research elucidates the concealed practice of an environment serving organization (ESO) based view in an industry which enhances a firms strategic position and performance. This research infers that companies which rely more on synergistic efforts actually support their overall capabilities in gaining and sustaining a competitive advantage. Using the firm environmental turbulence and strategic aggressiveness approach, this research postulates that the product market strategic activities and internal synergistic efforts of a company should be aligned with the business environmental turbulence to achieve and ensure a more sustainable performance. The statistical findings highlight that a firm's competitivenesis built through a full understanding of the ESO-based view and combines the product market strategic aggressiveness with internal synergistic efforts. Furthermore, this study introduces the five levels of internal synergistic efforts to be considered following the statistical mediation analysis findings that internal synergistic efforts have a more mediating role than product market strategic aggressiveness in affecting the strong relationship between environmental turbulence and firm performance.

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Section: Environmental Turbulencementioning

confidence: 76%

Section: Internal Synergistic Effortmentioning

confidence: 99%

Does an Environment Serving Organization Based View Support A Product Market Strategy? A Firm Performance Analysis

Oroh¹

2019

Proceedings of the Proceedings of the 1st Workshop Multimedia Education, Learning, Assessment and Its Implementation in Game An

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“…Therefore, a variety of combinations of financial and non-financial performance metrics have recently been adopted by academics in their ongoing research. For example, new product launches, market development and penetration, quality improvement, and customer satisfaction combined with a firm's sales growth, profitability, and return on investment have all been investigated (Wang et al, 2016;Oroh, 2016) against the conventional financial return on sales, profit growth, return on assets, sales, market share growth, and cash flow. Furthermore, other researchers are measuring firm performance by using non-financial indicators when respondents were asked to rate the degree to which survey questions are a current concern to their companies compared to the industry average (Oroh, 2016).…”

Section: Concept Of Performancementioning

confidence: 99%

Impact of Penetration Strategy on the Performance of Manufacturing Industry in North West Nigeria

Bukoye,

Muritala,

Hadiza

et al. 2023

JHRSS

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Years of outdated infrastructure, inconsistent policy, political economy in business regulation, bad pricing, advertising, and product quality, as well as low or no access to finance by most entrepreneurs have plagued Nigeria's industrial sector, notably that of the country's North-West, for years. The manufacturing sector in North West Nigeria is not operating at its peak potential, despite the emphasis on penetration strategy (pricing, product, and promotion). The study's objective was to ascertain how penetration strategy affects the performance of the industrial sector in North-West Nigeria. Surveys were used as the primary method of the study's investigation. 81 people made up the study's population and sample size. The preferred statistical technique used in the study was multiple regression, and the respondents' responses to a questionnaire were used to gather the study's data. According to the findings, the penetration strategy's price (PRI and PROM = 0.02 + 0.14 and 0.02 + 1.71) and product (PROD = 0.2 -1.30) components have a significant impact on the performance (effectiveness) of the manufacturing sector in North West Nigeria, both positively and negatively. The study advises the manufacturing sector in North-West Nigeria to continually altering price and promotion strategies to improve performance because doing so is an efficient way to draw in new clients. This is necessary for the market penetration plan to be implemented effectively. Spend more energy and time on a promotion to raise brand awareness. Due to this unfavourable impact, employ an efficient marketing plan that will raise product awareness in such places.

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“…Accordingly, many mixes of non-financial and financial performance measures have been used recently by scholars in their current research. For example, new product launches, market development and penetration, quality improvement, and customer satisfaction combined with a firm's sales growth, profitability, and return on investment have all been investigated (Wang et al, 2015) (Oroh, 2016) against the conventional financial return on sales, profit growth, return on assets, sales, market share growth, and cash flow. Furthermore, other researchers are measuring firm performance by using non-financial indicators when respondents were asked to rate the degree to which survey questions are a current concern to their companies compared to the industry average (Oroh, 2016).…”

Section: Concept Of Performancementioning

confidence: 99%

Conceptual Review on Penetration Strategy on the Performance of Manufacturing Industry in North West Nigeria

Bukoye,

Muritala

2023

OJBM

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Over the past forty years, academics and corporate organizations have become interested in the conceptual dimensions of penetration strategy and performance in an organisational setting but its conception has been evolving. Hence, this current study has thoroughly reviewed the available literatures to glean every aspect of dimensions of penetration strategy that might have an effect, both directly and indirectly, on the performance of an organisational setting. This however, needs to be validated using empirically quantitative measures. This study, through examination of the multidimensionality of penetration strategy and performance from the existing entrants' literature, and it is evident that the various penetration strategies are having a positive impact on the market and the calibre of performance in the organization. A substantial body of material, mostly from numerous publications, has been incorporated in order to explore the various challenges linked to penetration strategy that are discussed in this research. Only researches that were published in the previous 40 years were included in the study to keep it current. Few penetration strategy dimensions have been used in previous research studies to explain various manufacturing theory systems that directly affect industry performance. This study's conceptual framework, where authors tried to develop a construct with aspects that directly or indirectly influence penetration technique, is innovative.

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Does Strategic Planning Influence Synergy and Therefore a Firm’s Performance? An Empirical Study at Selected Manufacturing Companies in Indonesia

Cited by 3 publications

References 35 publications

Does an Environment Serving Organization Based View Support A Product Market Strategy? A Firm Performance Analysis

Does an Environment Serving Organization Based View Support A Product Market Strategy? A Firm Performance Analysis

Impact of Penetration Strategy on the Performance of Manufacturing Industry in North West Nigeria

Conceptual Review on Penetration Strategy on the Performance of Manufacturing Industry in North West Nigeria

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