Does Television Viewership Play a Role in the Perception of Quality of Life?

Sirgy, M. Joseph; Lee, Dong Hoon; Kosenko, Rustan; Meadow, H. Lee; Rahtz, Don R.; Čičić, Muris; Jin, Guang Xi; Yarsuvat, Duygun; Blenkhorn, David L.; Wright, Newell D.

doi:10.1080/00913367.1998.10673547

Cited by 161 publications

(122 citation statements)

References 24 publications

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“…Thus, a CFA test is not particularly useful if the fit is predetermined. The notion of identification may not be well understood by all users and reviewers, as at least three CFAs are reported with 0 degrees of freedom (e.g., see Sirgy et al 1998). Likewise, models with few degrees of freedom are very simple and by that fact alone should provide relatively good fit.…”

Section: Covariance-based Sem In the Journal Of Advertisingmentioning

confidence: 99%

Covariance-Based Structural Equation Modeling in theJournal of Advertising: Review and Recommendations

Hair

Babin

Krey

2017

Journal of Advertising

513

225

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Section: Covariance-based Sem In the Journal Of Advertisingmentioning

confidence: 99%

Covariance-Based Structural Equation Modeling in theJournal of Advertising: Review and Recommendations

Hair

Babin

Krey

2017

Journal of Advertising

513

225

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“…Mediator analysis presents findings which demonstrate a relationship between technology use and materialism, as advocated by previous researchers (Bush & Gilbert, 2002;Mukerji, 1983;Sirgy et al, 1998). Accordingly, exposure to technologies may lead to stronger materialistic orientation via the consumerist values, content, themes, representations, and advertising that are intrinsic to them.…”

Section: Technology Exposure Materialism and Self-pluralismmentioning

confidence: 81%

“…A number of studies provide supportive evidence and show TV viewing, media exposure, and TV advertising are positively related to materialism (Shrum, Burroughs, & Rindfleisch, 2005;Sirgy et al, 1998). Bush and Gilbert (2002) and Mukerji (1983) point out that even other mediums of advertising, like the internet and a basic reliance on technology, are also related with levels of materialism.…”

Section: Postmodern Technologies and Materialismmentioning

confidence: 95%

Postmodern society and the individual: The structural characteristics of postmodern society and how they shape who we think we are

Dunn

Castro

2012

The Social Science Journal

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The notion that personality is pluralistic and not a rigid construct is widely acknowledged within the social sciences. However, factors affecting multiplicity outside of clinical enquiry are still poorly understood. The idea that postmodern society has influenced how the individual conceives of their self-concept is frequently discussed, however, seldom theorised and empirically inspected. This study tests a number of psycho-sociological hypotheses that being immersed within consumption and part of a technology-based culture are contributing factors to self-pluralism. Data is collected from 201 individuals living in postmodern societies. Results indicate that technology exposure and materialistic beliefs are related to levels of self-pluralism and that materialism plays a partial mediatory role in technology's influence on multiplicity. These findings add support to postmodern understandings of the self and society and show everyday experiences associated with modern living influence how one conceives of their identity.

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“…Alba was also expected to have a positive relationship with materialism such that the more a person believes that happiness comes from owning things then the media that provide the information about those things would be generally viewed in favorable terms (Sirgy et al 1998). Opinion leadership has been found in many cultures to be associated with innovative behaviors and greater exposure to mass media (Rogers 2003).…”

Section: Main Studymentioning

confidence: 99%

Attitude toward Location-based Advertising

Bruner¹,

Kumar

2007

Journal of Interactive Advertising

143

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Location-based advertising (LBA) is not new but being able to access it through one's mobile communication device is. Description of this revolutionary advertising medium is provided as well as some opportunities and challenges that come with it. Desperately needed is more scholarly research since in-depth examination of the topic has barely begun. To assist researchers in their investigations, a scale is provided here that is likely to become central to many studies: attitude toward location-based advertising (Alba).Support for the scale's psychometric quality comes from a preliminary study and a twostage analysis of a large, national sample. 2 ATTITUDE TOWARD LOCATION-BASED ADVERTISINGWe are approaching a time when the ability will exist to contact individuals at any time, at any place. This is due to the ubiquity of mobile devices, particularly mobile phones with GPS functionality. The technology holds the potential for marketers to send information and offers to consumers based on their proximity to places where the marketers' products are available.Given the growing ability to reach people in a much more targeted manner than was possible in the past, the next question one must ask is, what do consumers think about it? If consumers have generally positive attitudes toward such advertising, then this could be the very technology that allows m-commerce to kick into high gear. If consumers are generally negative about it then advertisers will have to sell the medium first before they can successfully use it to sell other things.Mobile advertising in general is only beginning to receive scholarly examination.A specific type of mobile advertising, location-based advertising (LBA), has received even less scholarly attention. One purpose of this paper is to describe LBA. To facilitate future studies by academic and industry researchers, a second purpose of this paper is to provide a multi-item scale for measuring the construct. The results of a preliminary study and a two-stage process of refining and testing the scale are reported along with the implications for future research.

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Does Television Viewership Play a Role in the Perception of Quality of Life?

Cited by 161 publications

References 24 publications

Covariance-Based Structural Equation Modeling in theJournal of Advertising: Review and Recommendations

Covariance-Based Structural Equation Modeling in theJournal of Advertising: Review and Recommendations

Postmodern society and the individual: The structural characteristics of postmodern society and how they shape who we think we are

Attitude toward Location-based Advertising

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