Does the composition of landscape photographs affect visual preferences? The rule of the Golden Section and the position of the horizon

Svobodová, Kamila; Sklenička, Petr; Janečková, Kristina; Vojar, Jiří

doi:10.1016/j.jenvp.2014.01.005

Cited by 49 publications

(46 citation statements)

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“…Yet, little research addresses the effects of the stylistic properties of horizons in panoramic pictures. The few exceptions focus on whether the perceived attractiveness of a landscape depends on the characteristics of the horizon (e.g., presence of mountains; Arriaza et al., ) or its positioning according to the rule of thirds or golden ratio (Kent, ; McManus & Weatherby, ; Svobodova, Sklenicka, Molnarova, & Vojar, ). According to the rule of thirds, important compositional elements in pictures should be placed at the horizontal lines that mark the division of the picture into thirds, as well as between the two vertical lines that represent the middle third, to produce esthetically pleasing pictures (Livio, ; McManus & Weatherby, ; Peterson, ).…”

Section: Theoretical Frameworkmentioning

confidence: 99%

A Match Made in Heaven or Down Under? The Effectiveness of Matching Visual and Verbal Horizons in Advertising

et al. 2019

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According to construal level theory, consumers' processing styles become more abstract as psychological distance increases, but they grow more concrete when psychological distance decreases. This study provides evidence that panoramic pictures in which the horizon appears in the lower versus upper part of the frame trigger a different level of construal. As such, this study raises a novel source of construal. In addition, this study shows that when both visual (e.g., horizon height) and verbal (e.g., temporal benefit) advertising elements induce the same level of construal, advertising effectiveness increases. This work differs from previous research in that it focuses on the construal fit evoked by two advertisement features rather than a fit in construal between an external stimulus and the internal mindset of the consumer.

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Section: Theoretical Frameworkmentioning

confidence: 99%

A Match Made in Heaven or Down Under? The Effectiveness of Matching Visual and Verbal Horizons in Advertising

et al. 2019

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“…Clay and Smidt (2004) note that vividness, variety and unity are generally considered to be the most influential characteristics in this respect, while other authors have also emphasised openness (Rogge et al, 2007;Strumse, 1994), colour contrast (Arriaza et al, 2004), naturalness (Ode et al, 2009;Palmer, 2004;Van den Berg and Koole, 2006), typicality (Fyhri et al, 2009;Stamps and Nasar, 1997), or the age of structures (Tilt et al, 2007). Moreover, Svobodova et al (2014) proved that landscape composition has a significant influence on visual preferences. According to Rogge et al (2007) and Swannick (2009), for example, socio-demographic characteristics, such as age, profession, social and economic status or the environmental value orientations of the respondents, may also play an important role in shaping their visual perceptions of a landscape.…”

Section: Factors Influencing the Aesthetic Perception Of Landscapesmentioning

confidence: 96%

Rural identity and landscape aesthetics in exurbia: Some issues to resolve from a Central European perspective

Janečková

Skřivanová

Kalivoda

et al. 2017

Moravian Geographical Reports

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“…The grid is applied by matching the marked line to the horizon line drawn earlier in the photo. When taking the position of the line on the grid, the golden ratio is used, as its use in landscape composition gives a sense of harmony and makes for its positive visual reception [80,81] The fascination with the golden ratio and its universality dates back to ancient times. Euclid defined it as: "A straight line is divided in a golden way when the ratio of the entire line to the larger segment is equal to the ratio of the larger to the smaller" [82].…”

Section: Stage I: Initial Stagementioning

confidence: 99%

Sectoral Analysis of Landscape Interiors (SALI) as One of the Tools for Monitoring Changes in Green Infrastructure Systems

et al. 2020

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The aim of this article was to present Sectoral Analysis of Landscape Interiors (SALI). This method uses the idea of a landscape interior understood as a fragment of a landscape perceived from the level of a person standing at a given point. The analyses were conducted in two stages: stage I-the quantitative stage, and stage II-the qualitative stage. The first part of the research was the analysis of the percentage share of particular elements of landscape interiors in the images perpetuated in photographs, taking into account their level of transparency. The second part was the assessment of their quality based on expert knowledge. The use of the SALI method in the context of the analysis of greenery changes over time was illustrated on the example of the landscape interior of the main street in the village of Psary in Poland. The research was carried out at a time interval of 10 years-for the years 2009 and 2019. The results of the study indicate very large changes and loss of greenery (especially trees) and the associated deterioration of the landscape. The findings confirm the suitability of the method in landscape research at a human scale.The aim of the SALI investigations is to complement with 3D visual analyses the studies and 146 landscape analyses carried out on two-dimensional maps. They consist of recording and evaluating147 landscape interiors seen by a person moving around a built-up area. Therefore, the research 148 conducted so far has been carried out in the landscape interiors of streets. The analyses were carried149 out along them by taking a sequence of panoramic photographs (360°) at distances of 100-150 m 150 (step I/1). The selection of the point where the photographs were taken was determined by the area 151 conditions and the change in landscape physiognomy perceived by the observer. Photographs in the 152 SALI method can be taken during the non-foliation and foliation period, which additionally makes it 153 possible to show the variability of the landscape over time, resulting from the passing of seasons. 154After taking a sequence of panoramic photographs, a matrix should be prepared for further research.

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Does the composition of landscape photographs affect visual preferences? The rule of the Golden Section and the position of the horizon

Cited by 49 publications

References 50 publications

A Match Made in Heaven or Down Under? The Effectiveness of Matching Visual and Verbal Horizons in Advertising

A Match Made in Heaven or Down Under? The Effectiveness of Matching Visual and Verbal Horizons in Advertising

Rural identity and landscape aesthetics in exurbia: Some issues to resolve from a Central European perspective

Sectoral Analysis of Landscape Interiors (SALI) as One of the Tools for Monitoring Changes in Green Infrastructure Systems

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