“…Thus, the present study intends to fill this gap by investigating the trade-off behaviour of firms in the two Asian emerging economies, namely, China and India (Chindia). There are multiple reasons to opt for these two economies in this study; to mention a few, China and India are the fastest emerging economies of the world (Economy Watch, 2010; Paul and Gupta, 2014; Paul, 2015, 2016; Paul and Mas, 2016; Tripathi et al , 2018; World Bank report, 2019; Paul and Mas, 2019). As stated by Paul and Mas (2016), they jointly represent around 40 per cent of the world’s total population, 19 per cent of the world’s total gross domestic product (GDP) and 32 per cent of global GDP growth, thereby emerging as the rising world powers.…”